As new members of IABM, we wanted to share our thoughts on some of the big challenges affecting the industry and why personalization is no longer seen as a bonus feature but a necessity. As technology becomes more accessible, as well as the opportunities it brings, it can also raise questions about privacy, sustainability and scalability.
Magine Pro – Context not Content is King
What your IBC calendar can teach you about the hidden cost of inefficiency – and why preserving context is becoming critical for OTT growth.
You know that moment when someone says, “Let’s meet at IBC,” and your stomach sinks a little? What should be a simple, 30-second task rapidly becomes a multi-threaded puzzle. Which day? Which hall? Which meeting room? Who else is joining? Organizing one chat rapidly becomes a multi-day coordination of a dozen calendar checks and messages.
Sound familiar? That’s the hidden tax of context loss. It’s that invisible drag that turns simple decisions into logistical puzzles. And it’s not just an event planning problem. The same pattern quietly undermines efficiency across OTT operations every day.
Black Box – Redefining Control Systems for a Hybrid, IP-Based World
For decades, control systems have been the backbone of mission-critical operations, connecting operators to machines through fixed, point-to-point infrastructure. In sectors such as broadcast, energy, defense, and transportation, operational capability was determined by physical access and proximity.
However, the landscape has changed dramatically. Developments in virtual machines, cloud workflows, and distributed workforces have redefined what “access” means, fundamentally reshaping the requirements for effective control. Today’s workflows are increasingly complex, collaborative, and geographically distributed, with efficiency hinging on control systems that seamlessly span both physical and virtual environments. These systems must be intelligent and flexible, adapting to user needs in real time while delivering robust, centralized oversight.
Far from a simple technical upgrade, this evolution signals a deeper transformation in how organizations approach their infrastructure, user experience, and resource management.
Agama – From Reactive to Proactive: How Unified Analytics Ensure Fast, Smart and Competitive Video Service Assurance
The video industry is drowning in data. Every device, app, stream, ad, and network connection generate a ton of metrics. In theory, this data should be a goldmine for smarter decision-making and competitive advantage. In reality, the data is often siloed, measured in inconsistent ways, and acted upon too late to deliver a real impact. As media services evolve, a key differentiator will be the ability to unify, interpret, and act on data instantly. That’s the next step in video analytics.
IABM Technology and Trends Roadmap – 2025
The IABM Technology and Trends Roadmap isn’t just for industry technologists to use as a reference. IABM has discovered industry execs using it as a starting point for their keynote speeches: product line managers are using it to plot their own products; and corporate board members get a better understanding of where the company’s products sit on the adoption curve, hence a better grasp or risks vs gross margins. This also assists marketing activities by giving an indication of how best to promote products within M&E and adjacent/vertical market areas.
Cerberus Tech – Orchestrating Live IP video delivery: reducing complexity to enable highly scalable workflows
The shift toward live IP video delivery has unlocked new possibilities for broadcasters, content providers, and production teams. This transition is enabling greater flexibility in content distribution by supporting delivery of high-quality video across multiple platforms with lower latency, improved scalability, and reduced infrastructure costs. However, with greater flexibility has come greater complexity.
EBUCorePlus, a Common Metadata Integration Framework
Digital transformation in the Media and Entertainment (M&E) market involves many applications that need to exchange content and metadata (data) in a fluid and efficient manner. For media companies operating in today’s digital world, producing, managing and distributing content requires an efficient and agile media supply chain, where metadata impacts all of these processes.
TMT Insights shifts content library management from manual to automatic
The current state of content library management is either an insurmountable challenge or an unprecedented opportunity – it’s all a matter of perspective. An ever-increasing amount of content is being produced, stretching libraries to near breaking points with legacy formats and duplicate versions, so the overwhelming efforts to resolve the issues can feel daunting…or we can simply take advantage of the growing number of collaborative tools available to the media and entertainment (M&E) industry.
farmerswife – Introducing Cirkus: your ultimate solution for enhanced team collaboration and efficiency
In today’s fast-paced work environment, the constant influx of projects brings both excitement and challenges for businesses. As teams grow, the need for meticulous planning and organization becomes paramount. Effective coordination is crucial to prevent burnout and maintain high productivity levels.
To ensure smooth operations, it’s vital to streamline communication and focus on actionable steps amid the busy flow of emails, calls, and competing priorities.
Perifery – Intelligent Content Engine
Perifery’s Intelligent Content Engine (ICE) is a software platform that leverages AI agents and advanced AI models to manage, organize, and curate media content such as images, videos, audio files, documents, and other multimedia assets. Acting as an AI Media Content Librarian, ICE examines, understands, and catalogs every file within its view. It automatically categorizes, organizes, and understands media assets based on the content itself regardless of the existence of any traditional metadata.