Virtual Week Cloud & VirtualizationPractical and operational issues of playout in the cloudJames Gilbert, CEO & Co-FounderSPEAKER BIOJames Gilbert is CEO and co-founder of Pixel Power a Rohde & Schwartz company, a media entertainment technology provider for master control, channel branding and both traditional and IP-based broadcast playout. He is an active member of SMPTE, IET and RTS and past chairman of the board of IABM. Since launching the company in 1987, Gilbert has served in many roles from principal architect of the original graphics equipment through to IP technology engineering. He also serves as chief business development officer where his engineering background provides an excellent basis for him to act as the key interface between customers and product development, ensuring that he remains closely involved in the technical specification process. This unique combination of experience makes him an industry authority on television branding, graphics and media delivery solutions, how these integrate with the evolving technologies and serve as the public personality of a broadcast television channel’s business.Broadcasters of all types and in all regions are considering the viability of cloud playout, either in a primary role or for business-continuity/disaster-recovery and short-term channels. The advantages are clear: a close link between...