Here are the main themes and deadlines for the four 2025 editions of the IABM Journal.

Articles submitted should be 800-1000 words plus supporting images*, including a headshot of the author where possible.

We will also consider publishing articles outside the main themes of each edition. Opinion articles addressing key current industry issues are in particular always welcome, alongside interesting case studies.

Note that we have added a new regular feature for 2025 covering activities outside of mainstream M&E as IABM members increasingly look to parallel markets for growth. We have given this the heading of Enterprise AV – intended to cover everything from enterprise, medical, retail, government and hospitality to emergency services, utilities, education, transportation etc. – wherever IABM members are looking for new opportunities and growth.

March 2025 – Q1

Main theme 1: Creativity & Orchestration

How will the next wave of automation impact jobs in content creation and production?

Editorial focus: Tech and activities that boost creativity. This includes both creativity and technical innovation using physical, virtual, or immersive methods. We’ll also look at the impact of AI and automation on content creation and production.

Keywords: Creativity, Collaboration, Innovation, Content, Metaverse, Immersive, Imaging, Creation, Production, Culture, Automation, AI etc.

Main theme 2: Democratization

Editorial focus: The democratization of technology as the shift in the application of specialized broadcast and cinema audiovisual technologies towards more mainstream use, making it more accessible to non-professional users both in the M&E industry and other verticals (Enterprise AV) using audio visual technologies.

Keywords: People, technology, markets.

Content chain: Create, Produce

The latest developments that are enhancing creativity, collaboration, and workflows at the front end of the BaM Content Chain®.

Sustainability: what progress is the industry making?

Deadline for finished materials: 14 March

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June 2025 – Q2

Main theme 1: Resilience

Editorial focus: We’ll cover tech and activities that boost business and technical resilience. This includes security, business and data protection, geographical diversification etc.

Keywords: Security, Business Continuity, Data Privacy, Disruption, Supply Chain, Standardization, Scarcity, Complexity, Interoperability etc.

Main theme 2: Video Game Industry Convergence

Editorial focus: The video game market is reported to account for $522.46b in annual revenue globally in 2025. Game engines have become powerful tools for 3D modelling and animation. Post production stands to benefit from Video Game Industry Convergence with MediaTech, as game engines have been a catalyst for the development of in-camera VFX workflows on LED volumes, and underpin a variety of other types of virtual production. This is extending the reach of technology and tools from the video game industry across the entire BaM Content Chain®.

Keywords: convergence, virtual production, 3D modelling, immersive, LED volumes, new applications.

Content Chain: Connect, Store, Support

The latest developments in the activities that enable the BaM Content Chain® – moving/delivering content; storing content throughout its lifecycle; monitoring, testing, communicating and running facilities.

Technology and Trends Roadmap – this is a vital tool for MediaTech suppliers and end-users in planning their strategies. We will explain the changes in this year’s update.

Sustainability: what progress is our industry making?

Enterprise AV: where MediaTech suppliers are entering parallel markets in search of growth and new opportunities.

Deadline for finished materials: 6 June

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September 2025 – Q3

Main theme 1: Efficiency & Sustainability

Editorial focus: We’ll cover tech and activities that boost efficiency. This includes automation, intelligence, supply chain management, cloud-based workflows etc. We’ll also look at sustainability in MediaTech.

Keywords: Speed, Supply Chain, Data, Intelligence, Cloud, SaaS, Pricing, Automation, Insourcing, Outsourcing, End-to-End, Best-of-Breed, CAPEX, OPEX, Sustainability, etc.

Main theme 2: Next Generation Talent

How is our industry supporting the drive to attract new talent and increase workplace diversity and inclusion?

Keywords: Talent, Skillsets, Workforce, Diversity etc.

Content Chain: Manage, Publish

The latest developments in managing and preparing completed content and its publication, including playout of linear and non-linear content; orchestrating the workflow and resources required.

Enterprise AV: where MediaTech suppliers are entering parallel markets in search of growth and new opportunities.

 

Deadline for finished materials: 22 August

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December 2025 – Q4

Main theme 1: Economics & Democratization

Editorial focus: We’ll cover tech and activities that boost revenue generation. This includes revenue creation and differentiation. We’ll also look at convergence between media, MediaTech and adjacent sectors.

Keywords: Direct-to-Consumer, Business Models, Economics, Revenue-Generating, R&D Investment, Convergence, Parallel Markets, Gaming, Consumer Experiences etc.

Main theme 2: Sustainability

Our home is under threat; what is our industry doing to protect our beautiful but fragile planet?

Content Chain: Monetize, Consume

The latest developments in managing rights and royalties, scheduling services, advertising, data aggregation and analysis. Enabling consumption of content on consumer-facing devices, apps, and platforms.

Enterprise AV: where MediaTech suppliers are entering parallel markets in search of growth and new opportunities.

 

Deadline for finished materials: 14 November

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*Please ensure you have full copyright clearance for all images supplied. Recently IABM has inadvertently fallen foul of international copyright law because an image supplied by an IABM member had not been authorised for publication. This resulted in IABM having to pay a fine, along with diverting scarce resources to deal with the claim.

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AVIXA® and IABM successfully hosted the UpStream Dubai event on 21 May 2024 at the Novotel DWTC. This event which is already popular in the UK was held for the first time in the Middle  Eastern region and is dedicated to the Pro AV industry, focusing on the latest advancements in capturing, storing, streaming, and distributing broadcast-quality content.

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In the “streaming wars” era, retaining subscribers has emerged as the ultimate battleground. As streaming companies navigate through a maze of subscription models, the challenge – or battle plan as it were – is not just to attract viewers but to retain them amidst fierce market competition and tightening consumer budgets. It’s no wonder recent research by Parks Associates revealed that the average annualized subscriber churn rate stands at 47%.

In the face of these challenges, media companies are redefining the playbook on subscriber engagement, leveraging a mix of cutting-edge technologies to forge deeper, more enduring connections with their audiences.

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In the fast-paced world of digital media, publishing content swiftly across social media, VOD and over-the-top (OTT) platforms is paramount. The dynamic nature of online audiences—who crave fresh, timely content—demands tools that streamline content creation and distribution.

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Broadcasters and telecommunications companies are facing a seismic shift. The traditional powerhouses of Pay-TV services and over-the-air broadcast television are witnessing a change in viewing as consumers increasingly gravitate towards subscription and ad-supported streaming video. This progressively changes the balance of the importance between traditional and streaming services, even from the same provider. The shift demands a re-evaluation of media supply chains and infrastructures, leading many broadcasters to contemplate a move to the cloud.

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In the early days of streaming, subscription costs were low, and viewers were spoilt for choice by series after endless series of top-quality content – think House of Cards, Orange is the New Black and Stranger Things to name just a few. It was this promise of low costs and a seemingly never-ending stream of top-quality content that helped to entice consumers away from cable TV. The steady growth in subscriber numbers allowed for an unprecedented number of new shows to be ordered, which in turn helped to bolster growth. Many dubbed this the era of Peak TV. Streaming services reached record breaking subscriber numbers in 2020 as a result of the pandemic. Netflix reportedly added an extraordinary 36 million subscribers in that period which led it to pass the 200 million mark for the first time.

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Josh Arensberg was elected Chair of the IABM Members’ Board in July this year. We asked him to share his vision for where he sees IABM – and our industry – heading.

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As the telecommunications landscape continues to evolve rapidly, telcos face a multitude of challenges. These challenges, if not addressed strategically, can compromise customer satisfaction, inflate operational expenses, and hamper operational efficiency. One of the primary pain points driving these difficulties is the management and delivery of high-quality video experiences to end users. Here, we will look at how a video quality of experience monitoring solution, like that offered by Agama Technologies, can address these critical issues.

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In the ever-evolving landscape of media consumption, Over-The-Top (OTT) streaming services have emerged as the new frontier, captivating audiences with a diverse array of content. As the demand for high-quality streaming experiences intensifies, businesses face the crucial decision of either adopting an all-inclusive solution from a single vendor or embracing the intricacies of integrating multiple third-party vendors. While the allure of a “one-stop-shop” solution may seem appealing, a comprehensive evaluation reveals that a multi-vendor approach for developing end-to-end OTT streaming services offers distinct advantages that pave the way for innovation, flexibility, and enhanced user experiences.

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If you run any but the smallest media business you have hundreds, and probably thousands, of pieces of technical equipment from multiple approved vendors. Not just cameras or servers, but radio microphone transmitters, portable monitors, lipsync testers and lighting stands. The number of individual items quickly spirals.

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