British Cycling, the main national governing body for cycling in Great Britain, approached Cyclevox to find a more cost-effective way while maintaining quality and to help them satisfy viewers who didn’t want to watch a half hour TV show about each event.
Cycling is not an easy sport to cover: it’s high-speed and can be very close racing; the terrain/style of racing varies hugely, from inner-city criterium (crit) races to much longer road races and then there’s the track too; and connectivity options vary greatly, even across a single event. Additionally, when an event closes down a city center production companies don’t have all day to lay the fiber cables needed for full coverage of the race.