Connected TV (CTV) is reshaping broadcasting, blending the polish of traditional television with the personalization of digital media. Viewers now expect high-quality experiences with added relevance, functionality, and choice, while advertisers seek the reach and trust associated with television, coupled with digital advertising benefits such as targeting and accurate measurement.
MISTV – Unlocking Synergies: Maximizing Revenue Across Linear and Non-Linear Broadcasting
In today’s rapidly shifting media landscape, broadcasters face the dual challenge of sustaining strong linear audiences while simultaneously unlocking the revenue potential of digital platforms. Viewers consume content across an ever-widening range of devices, apps, and services— from traditional broadcast to VOD, OTT, streaming apps, and even hybrid models like simulcast and preview runs. For broadcasters, the question is no longer linear versus non-linear, but rather how to strategically orchestrate both to maximize their reach, ratings, and revenue.
MediaKind – Beyond Efficiency: Turning Cloud Agility into Broadcast Growth
For decades, broadcasting relied on a tried and tested formula: one venue, one broadcaster, one signal. That model built the global reach and reliability the industry was known for. But the world around it has changed. Audiences are more connected, more demanding, and more diverse in how they want to experience content. The technologies that power live production have also evolved, unlocking new ways to deliver value.
Witbe – Winning the Fight for the CTV Home Page: Why Prime App Placement Drives Real Streaming Revenue
Connected TV (CTV) platforms have become the most strategic discovery surface in today’s media ecosystem. Whether on Roku, Fire TV, Samsung Tizen, LG webOS, or Google TV, the home page is now the first and often the only place where viewers decide what to watch. As fragmentation grows and advertising supported streaming accelerates, visibility on these home screens has become a powerful revenue lever for content owners, FAST channels, and streaming platforms.
Yet despite the importance of prime placement, very few companies can actually verify what their users see at home. Sponsored tiles, hero banners and featured carousels are negotiated with platforms, but teams rarely know whether these placements appeared consistently, behaved correctly, or guided viewers toward the intended content. In an environment where attention is scarce and switching is easy, this lack of real-world validation has significant economic impact.
Vianeos – The Next Evolution in Connected Entertainment: How V.comm for TV is Redefining Viewer Engagement
Media companies today face constant pressure to find new ways to engage audiences, build loyalty, foster deeper interaction, and reduce churn. As viewing behaviors continue to evolve, the television, once the most passive screen in the home, is ready for reinvention.
That’s where Vianeos’ V.comm for TV comes in: a breakthrough that merges communication and entertainment into one seamless experience, turning traditional viewing into a meaningful connection.
TMT Insights – Turning Complexity into Competitive Advantage: Navigating the Future of the M&E Content Chain
Streaming platforms and content owners are facing immense pressure to acquire, localize, and distribute content rapidly across numerous territories and platforms. In other words, do more with every asset, and do it faster than ever before.
Audiences now expect content to be available everywhere, in their language, on the device of their choice, and often in multiple versions or formats. At the same time, media and entertainment (M&E) leadership is asking tough questions (and rightfully so) about return on investment, margin, and which titles really justify additional budget.
That intersection between rights, scheduling, and monetization defines the current M&E playing field and has become the heart of the modern content chain. The rapid transition from linear broadcasting to on-demand content consumption has heightened the urgency for speed and flexibility, but also for something more fundamental: a mindset shift focused on agile, rapid-response operations across the entire media supply chain.
Quickplay – From Disrupted to Disruptor: How Broadcasters Win the Creator Era
Don’t be fooled. We are in the midst of the biggest opportunity ever seen for broadcasting.
You’re thinking, “how’s that possible when 2025 marks the year when…”
- …more than half of Americans prefer news via social media.
- …streaming has surpassed linear in total viewing hours.
- …the creator economy is pulling in more ad revenue than traditional media.
Doesn’t that define a decline, not an opportunity?
Only if you dig your heels into the old ways and resist adopting a multiplatform, creator-native business model.
This article will outline tips for creating value with new approaches to distribution, measuring success and monetization.
XroadMedia – Cutting Through The Noise: How Media Services Can Personalize Smarter, Not Harder
As new members of IABM, we wanted to share our thoughts on some of the big challenges affecting the industry and why personalization is no longer seen as a bonus feature but a necessity. As technology becomes more accessible, as well as the opportunities it brings, it can also raise questions about privacy, sustainability and scalability.
Yospace – How to Unlock the True Value of Addressable Advertising
For broadcasters, adapting deftly to ever-evolving changes in viewer behavior is essential. A recent example of this has been the growing expectation for more relevant, tailored ad experiences in video streaming. Broadcasters have moved to meet this demand. However, even though the added value of targeted advertising has long been recognized, the added value of one-to-one addressability lies elsewhere.
IABM Technology and Trends Roadmap – 2025
The IABM Technology and Trends Roadmap isn’t just for industry technologists to use as a reference. IABM has discovered industry execs using it as a starting point for their keynote speeches: product line managers are using it to plot their own products; and corporate board members get a better understanding of where the company’s products sit on the adoption curve, hence a better grasp or risks vs gross margins. This also assists marketing activities by giving an indication of how best to promote products within M&E and adjacent/vertical market areas.