As new members of IABM, we wanted to share our thoughts on some of the big challenges affecting the industry and why personalization is no longer seen as a bonus feature but a necessity. As technology becomes more accessible, as well as the opportunities it brings, it can also raise questions about privacy, sustainability and scalability.
Yospace – How to Unlock the True Value of Addressable Advertising
For broadcasters, adapting deftly to ever-evolving changes in viewer behavior is essential. A recent example of this has been the growing expectation for more relevant, tailored ad experiences in video streaming. Broadcasters have moved to meet this demand. However, even though the added value of targeted advertising has long been recognized, the added value of one-to-one addressability lies elsewhere.
IABM Technology and Trends Roadmap – 2025
The IABM Technology and Trends Roadmap isn’t just for industry technologists to use as a reference. IABM has discovered industry execs using it as a starting point for their keynote speeches: product line managers are using it to plot their own products; and corporate board members get a better understanding of where the company’s products sit on the adoption curve, hence a better grasp or risks vs gross margins. This also assists marketing activities by giving an indication of how best to promote products within M&E and adjacent/vertical market areas.
Evergent – The streaming superstore: how streamers can deliver better subscriptions in the age of consumer choice
The streaming industry has entered a new phase. Subscriber growth is hard to sustain and effective global expansion is more complex than ever. In an era of market saturation, subscription fatigue, and tightening consumer budgets, streaming providers need to rethink how they acquire, retain, and monetize their subscribers. Today, streaming success isn’t just about adding new customers – it’s about selling smarter, more flexible subscriptions that align with evolving consumer behaviors.
Cerberus Tech – Orchestrating Live IP video delivery: reducing complexity to enable highly scalable workflows
The shift toward live IP video delivery has unlocked new possibilities for broadcasters, content providers, and production teams. This transition is enabling greater flexibility in content distribution by supporting delivery of high-quality video across multiple platforms with lower latency, improved scalability, and reduced infrastructure costs. However, with greater flexibility has come greater complexity.
AgileTV – Hyper-personalized viewing and AI-optimized monetization: the future of TV services
As television consumption continues to evolve, service providers must embrace new technologies to remain competitive. The traditional model of content delivery, where viewers passively consume programming on rigid schedules, is long gone. Today, audiences expect seamless, personalized, and on-demand experiences that cater to their preferences, interests, and habits. At the same time, monetization strategies are becoming more sophisticated, moving beyond basic subscription models to incorporate advertising, hybrid AVOD/SVOD approaches, and real-time data-driven revenue opportunities.
Evergent – The ultimate battleground: securing subscriber loyalty
In the “streaming wars” era, retaining subscribers has emerged as the ultimate battleground. As streaming companies navigate through a maze of subscription models, the challenge – or battle plan as it were – is not just to attract viewers but to retain them amidst fierce market competition and tightening consumer budgets. It’s no wonder recent research by Parks Associates revealed that the average annualized subscriber churn rate stands at 47%.
In the face of these challenges, media companies are redefining the playbook on subscriber engagement, leveraging a mix of cutting-edge technologies to forge deeper, more enduring connections with their audiences.
Amagi – Revolutionizing live sports and events coverage with unified cloud workflows
In 2023, live broadcasts overwhelmingly topped the charts of the 100 most-viewed telecasts, with a clear preference for live sports, which claimed 56 of the highest rankings. Remarkably, the coverage of Oscars and the Grammys stood out as the leading entertainment broadcasts. The historical interest in live programming can be attributed to its unique offering of immediacy and the opportunity for real-time engagement. This format excels in delivering the excitement of witnessing events unfold in the moment, creating a compelling sense of participation and community among viewers. So it is no surprise that the live streaming sector is expected to experience a significant boom, with projections estimating its value to reach $3.21 billion by 2027.
Viaccess-Orca – Mastering TV monetization with AI-driven solutions
In the television world, generating new revenue can be a significant battle. Broadcasters and video service providers face growing competition for eyeballs, changing viewer demands, cost pressures, and an array of regulations, amongst other challenges. As the television industry evolves, broadcasters and service providers need to find new ways to attract viewers, engage audiences, and increase revenue.
This article will highlight some of the key challenges that broadcasters and video service providers face when monetizing content and offer innovative solutions for generating new TV revenue, including personalized FAST channels, targeted TV advertising, tailored content packages, and shoppable TV.
Veritone – Maximizing revenue generation from your sports content
In the realm of sports, AI technology is helping content managers and rights holders activate their content in a way that enables them to reimagine the value derived from live sporting events, as well as their archival content, unlocking new revenue opportunities in a dynamic landscape.