Media and entertainment is a well-established industry, with a heritage to be proud of. But maintaining a pivotal role in the consumer landscape for several decades comes with a unique set of challenges. As media and broadcast has evolved from a handful of linear channels through to a multi-platform ecosystem, more content needs to be reformatted and repurposed to reach an increasingly fragmented audience.
To IP or not to IP? That can’t be your only question – Three Media
It is worth stating, at the very beginning, that there is nothing inherently exciting, engaging or sexy about the cloud. Or about IP media connectivity. They are, in the very best sense of the term, enabling technologies.
What they enable is a massive cultural shift in the media industry. This is the opportunity for a completely fresh look at how we do business, how we satisfy our viewers and subscribers, and how we make money.
And now for something completely different – Spicy Mango
You don’t need to be Nostradamus to work out that linear TV will one day go the way of Monty Python’s parrot: it will cease to be. The timing, however, is less predictable. Because unlike Python’s Norwegian Blue, scheduled TV continues to provide meaningful company in our living rooms. It will inevitably fall from its perch, but with a sizeable audience still feeding it, there’s plenty of life in the old thing yet. As legacy media inches towards a digital-only world, the prolonged squawk of scheduled TV is a major complication. Companies need to deliver for today while planning for a different tomorrow.
Digital Transformation: Staying Relevant in the Digital Age – Red Hat
The media industry has evolved over the past century, from inventions to disruptions in communication and new-age technologies. In the early 1900s, radio was the crucial link to information, followed by television which by the mid-1900s became the most potent medium for news and entertainment. The late 20th century introduced the internet, and service & media providers entered a new evolution of connectivity. Websites and social media platforms flood the market, providing more choices than ever before. In the 21st century, smartphones are standard, and content consumption requires anytime, to any device, and anywhere access. The traditional television model is disrupted with streaming services like Netflix and Hulu and social media becomes a primary source of news and entertainment with Facebook, Twitter, YouTube, etc.
How FAST Enables Creative Collaboration and Transformation Across the Industry – Amagi
The demand for free ad-supported streaming TV (FAST) has exploded over the past few years, with virtually no sign of slowing. Variety Intelligence Platform (VIP+) Analysis predicts that FAST ad revenue will rise from between $3.5 and $4 billion in 2022 to between $5.3 and $6.1 billion in 2025. Moreover, Amagi’s most recent consumer report found that nearly one-third of American households said they would cut their TV subscriptions first in an economic downturn, with almost two-thirds of that group saying they would switch to FAST.[1] The reason is simple: When subscription rates and pay-TV services chip away at already fragile consumer budgets, consumers will simply turn to platforms that stream their favorite content free-of-charge, yet with ad support.
An Optimized Playback Experience is Crucial to Viewers
Monetization Strategies for Targeted TV Advertising
As pay-TV operators and service providers look to boost their monetization, targeted TV advertising is gaining significant traction. Even Netflix has surrendered to the trend, joining the rest of the other streaming giants in the AVOD world by launching its own advertising tier.
Eyeing up new revenues with addressable advertising
With recessions taking their toll and subscription income flatlining, scouting out new monetisation options to boost balance sheets has never been more critical for the media and entertainment industry.
Red Hat – Introducing a new IABM member
Red Hat began by providing software to run on Linux about 30 years ago. As the largest open-source company in the world, we believe using an open source development model helps create more stable, secure, and innovative technologies. Our portfolio is broader, including hybrid cloud infrastructure, middleware, agile integration, cloud-native development, and management and automation solutions for service providers.
24 Hour Party People
Jeff Bezos once compared Amazon’s approach to customer experience to hosting a party 24/7. “We see our customers as invited guests to a party, and we are the hosts. It’s our job, every day, to make every important aspect of the customer experience a little bit better.” Bezos’ comments came way back in 2004. But they could just as easily be describing the challenges facing broadcast media today as brands look for growth in the OTT market.
