The move to IP-based infrastructures has unlocked extraordinary flexibility for broadcasters and content owners. Using data circuits, including the public internet, enables distributed workflows that are agile, affordable, and scalable.
Traditional broadcast facilities centered everything around a secure, climate-controlled machine room. Access was strictly limited, and the physical boundary itself provided protection. Today, with software-defined architectures, production resources can be anywhere: in a data center, at a remote location, or in the cloud. That agility comes at a cost, because the physical barriers are gone but often not replaced with equally rigorous digital protections.
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At this year’s Essex International Scout and Guide Jamboree, over 4,500 young people, gathered from across the globe, had the unique opportunity to dive headfirst into the world of broadcast television, thanks to the support of Ross Video and their partner dB Broadcast. For seven days, participants were immersed in the behind-the-scenes magic of television production, gaining hands-on experience through interactive Tech Labs.
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The media and entertainment industry has long been a catalyst for social change, shaping perspectives through the stories we tell and the voices we amplify. Yet when it comes to creating truly inclusive workplaces that entice diverse talent, many of those in our industry are still writing their next chapter. While we can certainly make the claim that progress has been made, the reality is the finish line is not yet in sight. We must fundamentally transform how we define company culture, ensuring that there is a clear encouragement of all professionals, including leadership, to be their authentic selves.
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The IABM Technology and Trends Roadmap isn’t just for industry technologists to use as a reference. IABM has discovered industry execs using it as a starting point for their keynote speeches: product line managers are using it to plot their own products; and corporate board members get a better understanding of where the company’s products sit on the adoption curve, hence a better grasp or risks vs gross margins. This also assists marketing activities by giving an indication of how best to promote products within M&E and adjacent/vertical market areas.
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The media landscape is in the midst of a seismic shift. Artificial Intelligence (AI) is the game-changer that’s reshaping how media is produced, distributed, and consumed. Whether you’re in advertising, journalism, content creation, or any corner of the media world, there’s no escaping it: AI is here, and it’s not just for the tech gurus. The most challenging aspect is that once again, even our most seasoned media professionals may need to play catch-up on another emerging technology that is becoming pervasive in everything we do.
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Every year at the IABM Annual Awards, IABM recognizes the Andrew Jones Young Person of Year with a special award. The competition for the 2024 award was particularly intense. In the end, the award went to Ciaran Ennis, Associate Engineer at Techex. However, any of the shortlisted candidates would have been worthy winners in their own right.
We spoke to the shortlisted candidates to find out what brought them into the MediaTech industry, what they enjoy about it and how they see their futures unfolding. They come from a wide variety of backgrounds, and personal drive is a common factor for all of them – as is the support and mentorship they have received. What follow is an inspiring read in its own right and also provides an excellent insight into how to foster the new talent our industry needs to continue to thrive.
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Beyond news and sports, many viewers have seemingly replaced standard linear broadcast with on-demand. This is particularly true with the generation that grew up with MP3 players and making their own playlist, rather than simply listening to a whole album. Now we appear to be moving back into a type of customized linear viewing habit. Whether you’re sitting at home (or anywhere for that matter) people are back to just watching programs which we called “couch potatoes”. They are series binge watching, continuously locked into niche channels, or just sitting there watching clips flying by endlessly. When you look at the Nielsen Research, YouTube has captured 11% of the main TV screen in the home.
I call this “on-demand linear”. We are even seeing these niche FAST channels delivered over-the-air now and I wanted to dig deeper into this with respect to advertising as linear is still the “cash-cow” for the broadcast business due to advertising.
I had the fantastic opportunity to ask these questions to Jiří Gabriel, COO of MISTV, who supplies complex solutions for advertising sales, rights, content and broadcast management worldwide.
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Independent content creators are no longer just challengers. They’re redefining the media landscape and going toe-to-toe with traditional broadcasters and major streaming giants for audience loyalty. A prime example of this shift? The recent Sidemen Charity Match, where over 90,000 fans packed Wembley Stadium to watch YouTube’s biggest stars compete on the football field. This event demonstrates how online influencers can now command the type of dedicated audiences once reserved for mainstream sports and entertainment events.
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Our industry stands at a fascinating crossroads. AI and automation have evolved beyond mere efficiency tools to become genuine catalysts for creative expression. Content teams everywhere face mounting pressure—viewers want more content, they want it faster, and they want it accessible across global markets. Would AI be capable of meeting these challenges without sacrificing the human touch that makes great content resonate?
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Traditionally, TV programming has relied on manual scheduling, which can be time-consuming and repetitive. As the media landscape becomes increasingly fragmented with the rise of numerous streaming platforms and broadcast channels, traditional scheduling methods are proving inefficient. The challenge for broadcasters and channel programmers today is to deliver engaging content while optimizing operational efficiency. AI-powered automation has emerged as a solution, transforming linear TV scheduling into a seamless process, enabling programmers to focus on creative storytelling and audience engagement.
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