In the past couple of years, consumers’ insatiable and growing demand has increased content consumption over streaming media. We have witnessed a barrage of new players launching streaming services into the market. Recent examples include the launch of Quibi and Peacock in April 2020, and HBO Max is planning to expand into Latin America by June 2021. The increasing demand has left content creators and owners to scramble for new or repurposed content for these platforms while meeting the platform’s standards in video and corresponding metadata. This critical metadata includes closed captions and, as is the case with video, closed captions must meet standards and style guides mandated by individual streaming platforms.
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This report delves into one of the major long-term drivers of change in the media industry, identified by IABM in its Special Report published in September 2020: viewing technology only as an enabler. The research puts the spotlight on this specific structural driver of industry change, analyzing the ultimate business, technical and creative values that technology is enabling as well as one of the rising operating models behind them: the cloud model. Our main objective is decoding these topics to shed more light on the economics underpinning media factories.
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This is a collection of presentations that the IABM Insight & Analysis team delivered at at BaM LIVE!™ June 2021.
The presentation cover the topics listed below.
- Americas Regional Trends
- Digital Transformation in Media: The Stats
- Decentralized Production Models: Effects on Media Tech Investment
- Media Convergence: Current & Futuristic Perspectives
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Earlier this year, as demand for remote post-production grew, we focused on supporting a series of product updates to bring maximum performance to the platform. Extending to these, we’re excited to share our latest product update built for your specific needs.
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Andrew Holland (Editorial Data Lead, Meta) discusses the current landscape of Matadata Enrichment.
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This briefing analyzes high-level investment trends in content infrastructure and storage. The acceleration in media technology transitions such as the move to remote production models and the migration to cloud operating platforms is putting functions such as infrastructure and storage in the spotlight.
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We are joined by Anders Svensson, CTO at Agama Technologies to discuss what’s new including the 7.0 release Video Observability and Analytics.
We also discuss the importance of valuable data to companies and what information can be gathered, what can be done with it and how companies should react.
Anders also talks through some recent customer use cases.
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In this interview, Ryan Steelberg (President, Veritone) discusses the launch of MARVEL.ai, a complete end-to-end voice-as-a-service solution to create and monetize hyper-realistic synthetic voice content at commercial scale. Ryan explains how Veritone got into this area of synthetic voice and how synthetic media and synthetic voice changing the media landscape.
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Streaming high-resolution video typically comes with an inevitable trade-off between available bandwidth and quality of experience for the end user. Delivering uncompromising video quality typically requires excessively high bitrates, which can result in slow starts, video buffering and high content delivery network (CDN) and storage costs. As the percentage of IP traffic attributed to video increases (estimated to already surpass 82%), these problems are only exacerbated, driving greater urgency for new innovations to address these challenges.
Traditional solutions that attempt to minimize bandwidth without compromising quality are centered around the development of more intelligent video encoders; either by replacing rate control, quantization and prediction strategies within them, or the entirety of a standard video coding pipeline. The latter, however, is a particularly risky proposition for video encoding services, since it requires the creation of bespoke transport mechanisms and decoders across multiple client device types. Likewise, improvements generated by a standards-based codec remain severely constrained by its inherent compliance needs.
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Think of the last movie you streamed. There must have been clothing, an accessory, or a food product that you saw on screen and couldn’t resist the temptation of buying. For instance, the elegant gown that Emma Watson wears in the movie Little Women or the watches that Robert Downey flaunts on the screen.
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