It happens all too often. A high-profile live broadcast is in progress, millions of viewers are tuned in, and suddenly—buffering. The screen freezes. Panic sets in. Engineers scramble to identify the cause, only to be met with the all-too-familiar response from network providers: “It’s not on our end.”
For years, media and broadcast companies have battled invisible network disruptions, struggling to pinpoint whether the issue stems from their infrastructure, a third-party provider, or somewhere deep within the network maze. Traditional monitoring solutions fail to provide real-time, end-to-end visibility, leaving teams playing an endless game of blame and guesswork.
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The evolution of professional audiovisual technology was once limited to organizations with significant financial and technical resources. However, rapid advancements in computational power, cloud computing, and artificial intelligence have altered this landscape. Today, sophisticated audiovisual tools are no longer restricted to large studios but are transforming industries such as media, fashion, sports, and luxury.
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As television consumption continues to evolve, service providers must embrace new technologies to remain competitive. The traditional model of content delivery, where viewers passively consume programming on rigid schedules, is long gone. Today, audiences expect seamless, personalized, and on-demand experiences that cater to their preferences, interests, and habits. At the same time, monetization strategies are becoming more sophisticated, moving beyond basic subscription models to incorporate advertising, hybrid AVOD/SVOD approaches, and real-time data-driven revenue opportunities.
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Getting content delivery right is a top priority for broadcasters and media providers, with security being a critical, non-negotiable aspect. Broadcasters are increasingly turning to cloud playout to manage the complexities of delivering content to a diverse range of platforms and devices, and so it’s critical that cloud playout systems operate to the highest security standards. Not only do broadcasters need to protect their content and channels from unauthorized access, cyber-attacks and data breaches, but these security threats are constantly evolving as attackers adapt and seek to exploit different vulnerabilities in broadcast systems. And so, for broadcasters wanting to use cloud playout, the inevitable question arises: how can they ensure their content remains secure?
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Digital transformation in the Media and Entertainment (M&E) market involves many applications that need to exchange content and metadata (data) in a fluid and efficient manner. For media companies operating in today’s digital world, producing, managing and distributing content requires an efficient and agile media supply chain, where metadata impacts all of these processes.
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As many of us reflect on our nth IBC this year, for some it was the first time experiencing the event. Among them were IABM’s Bursary winners – ten lucky students from universities in the UK, France and Germany who were selected to receive the sought-after award. Their travel, hotel and Delegate Pass were all paid for, along with a daily stipend for food and drink during the four-day event. We’ve gathered together some of their thoughts and reflections on IBC this year to gain a different perspective.
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The idea of a statement of company values is nothing new. It’s been around for 30 years, since Jim Collins and Jerry Porras published their book Built to Last in 1994, proposing a set of principles called core values.
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As broadcasters continue their IP transition and take advantage of the commanding and compelling opportunities that cloud systems offer, protecting high-value media must now be a fundamental component of the design, not a hastily appended feature.
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In today’s digital landscape, the demand for high-quality video content is ever-growing, driving the need for robust platforms that can support the development of modern video applications and streaming media services. One of the key challenges for enterprises, broadcasters, and content creators lies in effectively managing and delivering video content across various channels and devices. The first hurdle consumers encounter when wanting to view content is being able to access it. We’ve all heard or seen about big events where people haven’t been able to sign in at the time the event begins or where the video streaming quality has suffered.
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Now in its fifteenth year, the IABM student bursary scheme offers students from some of Europe’s top Media technology courses a Delegate Pass to IBC in Amsterdam.
At IBC24 students from RheinMain University in Wiesbaden, Solent University in Southampton and L’Université Polytechnique Hauts-De-France Valenciennes will once again have a chance to experience everything IBC has to offer – from wandering the many Exhibitor Halls to attending conferences.
Over 100 students have benefitted from the scheme since its inception, with travel, hotel and daily expenses covered by the IABM, together with close mentoring from the IABM team throughout the event to ensure they get the most out of the experience.
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