The rise of the mega streamer has brought the broadcast media industry into a period of volatility, uncertainty, complexity, and ambiguity. The acronym VUCA first described the complex and challenging geopolitical situation in 1987 following the Cold War, and now aptly defines the current media landscape. It’s an environment characterized by volatility in that challenges are unexpected and sometimes incomprehensible; by uncertainty in that change may happen, or not; by complexity in that it is influenced by numerous variables; and by ambiguity in that causal relationships can be difficult or impossible to define.
Ateliere – Using custom scripts for media workflows? you need to think again
The media industry has undergone a tectonic shift in its operations, driven by the rapid evolution of digital technology and an increasing slew of viewing platforms. To address the evolving need to serve more audiences across more devices, media companies have increasingly relied on custom scripts to shoehorn highly complex packaging and distribution requirements into platforms that weren’t originally designed for such purposes.
There is a smarter, more efficient approach to ensuring your media operations pivot quickly with your audiences’ demands: no-code/low code media supply chain platforms. These offer a compelling alternative to traditional custom scripting, delivering improved productivity, agility, and scalability in content management and distribution.
AMAGI – Top 3 FAST monetization strategies to drive revenue
The holiday season is almost here – and with its arrival comes a surge in TV viewership. It’s when brands look to reach consumers in the most effective and innovative ways possible. The possibilities of realizing better ROIs increase as content owners can enhance their reach and revenue with a higher inflow of ads. Streaming, the most popular TV viewing option during the holidays, offers advertisers and content owners a unified sweet spot to meet the bottom lines faster and deliver an exceptional experience to viewers.
FAST (Free Ad-supported Streaming TV), enabling lean-back viewing, offers unique ad experience advantages over AVOD (Advertising Video on Demand), which is lean-forward. Whether it is easy content discovery or offering more ad opportunities, FAST provides better monetization avenues for content owners.
Here’s how content owners can elevate their monetization strategy on FAST.
Josh Arensberg elected new Chair of the IABM Members’ Board
Josh Arensberg was elected Chair of the IABM Members’ Board in July this year. We asked him to share his vision for where he sees IABM – and our industry – heading.
Matrix – The secret to ad sales success in a changing media landscape
The media landscape is constantly evolving, and businesses that want to succeed in advertising need to be able to adapt to change. One of the biggest challenges facing media organizations today is how to manage multi-revenue streams. With the rise of FAST (Free, Ad-supported, Streaming Television), businesses need to be able to sell advertising across a variety of channels, including linear TV, digital, and streaming.
Marquis – 2nd generation digital migration: if it were easy, everyone would do it!
Many years ago, digitization offered a panacea; a mechanism to rid the world of analogue and proprietary digital video tape formats and make content more easily accessible and exploitable. Using supposedly non-proprietary encoding schemes, the content became independent of the physical media, so future migrations would be easy. Robotic data libraries and control software automated many processes, removing the need for many staff. Carefully annotated and indexed content using new DAM systems would make assets inherently exploitable, watermarking would offer protection, and early speech-to-text processing would make for the richest set of metadata.
MainConcept – Can codecs improve ad-engagement?
With big players in the industry leading the way, ad supported subscriber growth has turned into a key strategy for content owners and broadcasters, with many exploring this offering to reach users in new markets and grow subscribers. Global AVOD revenue is forecast to reach $70 billion by 2027 and while the concept of ‘free’ content is not new, ad-tech hasn’t kept pace with the pixel race for video quality. While technology limits the quality of ad delivery, broadcasters continue to miss out on the full potential of ad revenue. So, what is the current state of ad technology? And can codecs help broadcasters meet consumer expectations while also improving ad-engagement?
LTN – How to secure your IP-based future the simple way
The unbelievable pace with which our industry is changing requires media companies to think ahead and develop robust strategies that help them stay ahead of the curve. As audiences consume content in new and ever-changing ways, there are now many tough challenges and exciting opportunities that all media companies need to be ready for. We are seeing more and more organizations evolving their workforce and workflows to survive and thrive.
Future-proofing a video distribution strategy does not have to be complicated. Here are four simple steps to consider in today’s constantly shifting business environment.
Consult Red – Aggregate more
We believe there’s a once-in-a-generation opportunity for telco and pay TV providers to diversify their retail offer, by moving beyond quad-play to ‘omni-play’ and beyond super-aggregation of video content, to the aggregation of our increasingly smart lives.
By ‘aggregating more’ operators will be able to increase customer loyalty and raise ARPU, from services as diverse as multiplayer live gaming and home security, to smart domestic energy management.
Chyron – Exploring cloud vs. hardware solutions: addressing customer needs and financial considerations
In the world of modern content production, the choice between cloud-based solutions and traditional hardware solutions has become increasingly critical. This is a question that Chyron has tackled along with customers and prospective customers, gaining insight into common assumptions, requirements, and opportunities with regard to cloud-based solutions for live production.