AVOD has garnered a lot of attention over the past few years, with some sources forecasting that its global market will reach over 71 billion USD by 2030; a significant increase compared to the 28 billion USD reported in 2023. Changes in user spending habits and a challenged microeconomic climate have certainly played a role in accelerating adoption but do ad-funded business models really deserve all the hype? Keen to understand the latest consumer trends and preferences, Accedo recently carried out a survey of 2,000 global consumers to assess the appetite for ad-funded versus subscription-based video streaming services, also examining what constitutes a good ad experience. The findings were somewhat surprising.
Agama Technologies – Unify, simplify, and understand your data: how consolidation can streamline and empower your video services
In today’s dynamic video market, service providers have adapted and evolved their services in sync with the technology evolution in customer devices, mobility, and preferred ways to interact with entertainment content.
As a result of innovation and growth, some complexity and fragmentation have unavoidably occurred. For instance, IPTV over ABR services is run together with companion services on user-owned devices like connected TVs, phones and laptops – alongside value-added services, such as catch-up and start-over, live together with PVR, third-party AVOD, as well as targeted advertising.
Veset – Why cloud playout is fast becoming critical for live broadcasting
Cloud playout is nothing new – many broadcasters and service providers have already switched to the cloud for playout of content. A few media organizations were ahead of the game and switched playout to the cloud as long ago as 2016 (Discovery for one), and many others have since followed in their footsteps. Having said that, there’s still plenty of media companies and broadcasters who still operate playout from on-premises infrastructure. And there are also those that have chosen to go with a hybrid approach using cloud playout for some content delivery such as FAST while retaining traditional playout for content such as live news and sports broadcasting.
Telycam – How to choose a camera for your lightweight event/production
Video production and live streaming have become essential methods for spreading ideas and storytelling in today’s landscape. The broadcast industry is evolving, shifting towards more accessible means of communication. Navigating a lightweight event or production journey demands striking the right balance between portability and performance.
With consumers increasingly demanding higher quality video content, cameras play a crucial role in capturing vivid live scenes. PTZ cameras, with their versatility and performance, are adept at meeting these evolving demands, catering to the dynamic needs of content creators and broadcasters.
Tedial – Navigating the complexities and unpredictability of media operations
The landscape of the media industry has undergone a remarkable transformation, fueled by the rapid evolution of software technology and the proliferation of omnichannel streaming platforms. The swift advancements in digital cloud technology are placing considerable strain on applications and solutions vendors within the Media and Entertainment (M&E) market.
The unease is evident when communicating that media operations are inherently intricate and unpredictable. Anyone claiming simplicity or ease has likely not experienced the challenges present in the real-world scenario. This scenario is not novel; a similar shift occurred over a decade ago in more established IT markets, such as health, finance, and retail. During that time, vendors justified shortcomings and high budgets by emphasizing the inherent complexities of supply chains.
To expedite digital transformation in the M&E market, software technology vendors must embrace best practices and tools developed in more mature IT markets. This entails adopting no-code solutions that ensure interoperability, scalability, resilience, and security.
Signiant – How AI is becoming a vital part of the intelligent transport workflow
The use of AI at all levels in the broadcast chain increased with dizzying speed throughout 2023 and into 2024. But while the likes of ChatGPT and its generative AI cousins have stolen much of the limelight when it comes to assessing the technology’s impact on the industry, in truth there is likely more work being done in other areas. AI has been part of the fabric of the industry for several years now, and at Signiant, this has become a vital component of what can be referred to as an intelligent transport workflow.
Broadpeak – Protecting our planet: how optimization strategies are key to sustainable video streaming
The environmental impact of the digital industry, and the equipment it uses around the world, has emerged as a pressing concern, contributing around 3.8% of global Green House Gas (GHG) emissions according to GreenIT.fr. Within this digital spectrum, video streaming — although currently a smaller portion of the digital industry’s footprint — is rapidly expanding. Sandvine’s 2023 Global Internet Phenomena Report found that data usage from video sites increased by 24% in 2022, and video accounted for a staggering 65% of all internet traffic last year. This trend is not slowing down, meaning there is potential for an even larger carbon footprint on the horizon.
Bridge Technologies – The essence(s) of monitoring
There is a human instinct to distil things down into neat packages. Even the biggest questions that face us are posed in the singular; what is the meaning of life? We aren’t happy when people suggest there might be multiple meanings; operating either in isolation or in parallel. We want a coherent, simple, distilled, unifying and singular response. It’s what makes Douglas Adams’ pithy responses of ‘42’ so wonderful; it satisfies all of our desires in terms of what we want from the answer to life, the universe and everything (except of course the really crucial one: meaning).
Brainstorm – The flexibility of virtual production
Virtual production is already a mature technology that not only allows for high-quality results, but also reduces costs and contributes to increase the industry’s sustainability. The introduction of advanced rendering technologies such as game engines or real-time ray tracing significantly boosted the quality of the real-time renderings, allowing content creators of any size and kind to produce photo realistic content, meaning high-end results no longer restricted for high-budget filmmakers, but available to a wider range of creators.
Is Aximmetry the ultimate choice for virtual TV Productions in 2024?
Originating as a VJ software for one-man shows, now a highly developed tool for complex TV productions, Aximmetry is becoming a household name in the broadcast industry. Over the years, the team purposefully molded the software into a universal, efficient, and affordable tool to fit the needs of broadcast professionals.