As broadcast and media operations scale to meet growing demand across live, playout, and OTT workflows, the pressure to do more with less has never been greater. Not just from a business perspective, but from a sustainability one. With regulations like the Corporate Sustainability Reporting Directive (CSRD) expanding in scope, energy use, emissions, and even supply chain accountability are becoming operational concerns, not just compliance checkboxes.
The good news is that many of the same strategies that drive efficiency also drive sustainability. When workflows are built around resource optimization, energy savings follow. The challenge is applying this thinking across complex and often fragmented operational environments.
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In streaming, efficiency is multidimensional: speed, sustainability, security, cost, and reliability must align. With decades of experience, G&L Systemhaus shows it’s no longer about the ‘best’ path, but about the best combinations that deliver efficiency in watts, time, and trust.
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Some readers may remember the ECOFLOW project (Energy-Conserving Optimization for Future-ready, Low-impact Online Workflows) that featured in the IABM Journal last November. The project, part of the IBC2024 Accelerator Programme, co-led by Accedo and Humans Not Robots, in partnership with BBC, ITV, Bitmovin, RTL Netherland, Quanteec, Cognizant, the IET, Fraunhofer Fokus, Greening of Streaming, DIMPACT and the EBU, set out to understand energy use of key components in the streaming value chain and see how they react under different conditions. It delivered groundbreaking findings around the energy usage of end-user devices and demonstrated proof-of-concept optimizations.
It was also invaluable in highlighting the state of play, and acted as a reminder of how much we still don’t know. The second phase of the project, ECOFLOW II, is now underway as part of the IBC Accelerator Programme. It builds on the success of last year’s project, with a sharper focus on data visibility and real-world engagement.
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The IABM Technology and Trends Roadmap isn’t just for industry technologists to use as a reference. IABM has discovered industry execs using it as a starting point for their keynote speeches: product line managers are using it to plot their own products; and corporate board members get a better understanding of where the company’s products sit on the adoption curve, hence a better grasp or risks vs gross margins. This also assists marketing activities by giving an indication of how best to promote products within M&E and adjacent/vertical market areas.
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Back in the 80s as a young boy, I witnessed what was the prevalent Business Model of the era – The Manufacturer Model – i.e. when necessity was the mother of invention. Busier families with less cooking time needed Instant noodles, pagers (yes, those antiquated things) when you needed to be reached urgently, Sony Walkman because you needed music when you walked/ exercised or were on long flights.
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In recent years, we have seen businesses across many sectors re-evaluate their workplace to create a more diverse and inclusive environment for everyone. This initiative is crucial for all industries, and the media, entertainment, and broadcast industry is no exception. Historically a male-dominated space, it remains unbalanced to this day. However, change is happening, and there is cause for hope as the industry looks to become more diverse in terms of gender, disability, ethnicity, and more. Encouraging this shift is vital to creating and maintaining an environment where everyone feels valued, included, and represented. By fostering diversity and inclusion, companies in the media, entertainment, and broadcast sector can not only enrich teams with a variety of perspectives and experiences, but also create a more equitable and welcoming workplace for all.
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Recruiting the finest potential talents from the greatest range of backgrounds is really a ‘no-brainer’ when it comes to building a winning team, suggests the CEO of compliance software innovator Mediaproxy
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Recently, rapid technological advancements in the media and entertainment industry have coincided with a generational shift in the workforce. Many seasoned broadcast engineers are retiring or approaching retirement, resulting in the loss of crucial skills that support traditional broadcast systems still in use today. And while younger hires bring important IT, cloud and IP networking expertise to the table, they lack the valuable knowledge of their predecessors in television technology and are not entering the field quickly enough to replace them. This has led to a skills shortage, and in this article, we will explore what the industry is doing — and needs to do — to address it.
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In the ever-evolving landscape of MediaTech, the industry faces a significant challenge: a shortage of skilled talent. This issue is not only impeding growth but also hampering innovation , stifling creativity, and impacting the bottom line, as the scarcity of talent drives up hiring costs. To combat this, it is essential to understand the complexities of talent shortages and resilience within the industry and to actively implement strategies to attract, retain, and develop talent.
Our latest internal research, comprising a comprehensive survey and a series of interviews with MediaTech professionals, reveals five key pillars of the challenges and potential solutions to this pressing issue.
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With the current climate crisis acting as a daily reminder of the scale of the problems facing us globally, it’s essential that we as an industry all commit to being part of the solution by putting sustainability at the very heart of our business. At Genelec we don’t see this as a regulatory hurdle to overcome or an opportunity to try and ‘greenwash’ a corporate image to make ourselves look better, but something that is crucial for the broadcast sector to survive and thrive.
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