The streaming world isn’t just growing, it’s evolving fast. What started as a race to get content online has become a demand for seamless delivery, personalization at scale, and operational efficiency. In this dynamic environment, Uplynk has emerged as a quiet force behind some of the world’s most reliable streaming experiences.
Whether powering global broadcasters, sports leagues, digital-first brands, or enterprise media teams, Uplynk helps customers transition from live or on-demand content to monetized, high-quality streams without needing to build everything from scratch. With a modular platform, managed services, and a commitment to transparency, Uplynk is helping reshape how media companies manage and monetize video.
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Most organizations don’t consider themselves broadcasters. However, they are increasingly behaving like them.
Whether it’s a retail brand live-streaming a product launch, a religious group managing multi-site video content, or a streaming platform juggling FAST channels and VOD libraries, the demands are familiar: manage live and on-demand content, react in real time, distribute across platforms, and deliver a reliable, polished viewing experience.
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In recent years, the distinction between professional AV and broadcast has begun to erode — not by chance, but through a shared evolution in technology, user expectations, and production goals. Once distinct markets with different tools, workflows, and stakeholders, AV and broadcast are converging into a unified production ecosystem.
This convergence is reshaping how content is created, managed, and delivered across a wide range of environments — from stadiums and theme parks to corporate campuses, houses of worship, and cruise ships. The result is a new production landscape where the demand for agility, quality, and scalability is universal, and where technology must meet the needs of both traditional broadcasters and modern AV users.
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Media over IP has moved from concept to reality in both broadcast and Pro AV. This shift has been driven by vital benefits, including the flexibility to design around the needs of the application, the scalability to grow without replacing entire systems, and the cost efficiencies that come with running over standard network infrastructure rather than dedicated point-to-point cabling.
Despite both industries’ embrace of IP, interoperability remains a challenge, especially when systems rely on proprietary platforms that can’t talk to one another. Open standards directly address this problem, enabling devices from multiple vendors to work together and giving organizations long-term protection for their investments.
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When we decided to install what’s likely the largest 8K LED wall at IBC2025, it wasn’t just about creating eye candy for our stand in Hall 7. Sure, we’ll be shamelessly promoting our products with it, delivering rapid-fire messaging to the thousands walking past on the escalators. But it was also about proving a fundamental point that the industry has been slow to grasp: the lines between broadcast and professional AV aren’t just blurring, they’ve practically disappeared.
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We spoke to Mike Crimp, CEO of IBC, about expectations and themes for this year’s show in Amsterdam, and also how IABM members can maximize their returns from IBC.
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Video compression technology, specifically codecs, have advanced significantly in recent years, enabling large video files to be compressed efficiently. These advancements allow video files to be transported and stored more easily. Yet codecs aren’t only a critical element of the media and entertainment industry, they’re also being used in medical imaging for diagnostics within the healthcare sector.
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The world of media production is evolving at an unprecedented pace, bringing with it a variety of new opportunities and challenges. In particular, the adoption of virtual production technologies has skyrocketed, driven by groundbreaking use cases ranging from Hollywood blockbusters like The Mandalorian to immersive sports broadcasts, such as Nickelodeon’s “Nickified” NFL games. This surge has resulted in an increased demand for high-quality live VFX-heavy content that modern audiences have come to expect. At Pixotope, we are confident that virtual production has become a cornerstone of general media production. To enhance this vision, however, it is essential that there is the continued development of a workforce that is well-equipped and eager to embrace these advancements and nurturing the next generation of talent in virtual production is crucial. The rapid evolution of virtual production brings with it a demand for skilled professionals who can navigate and innovate within these advanced workflows. Right now, due to the exponential adoption and development of this technology, there is a talent shortage within the industry that poses a critical barrier to fully capitalizing on these advancements.
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Recruiting the finest potential talents from the greatest range of backgrounds is really a ‘no-brainer’ when it comes to building a winning team, suggests the CEO of compliance software innovator Mediaproxy
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Recently, rapid technological advancements in the media and entertainment industry have coincided with a generational shift in the workforce. Many seasoned broadcast engineers are retiring or approaching retirement, resulting in the loss of crucial skills that support traditional broadcast systems still in use today. And while younger hires bring important IT, cloud and IP networking expertise to the table, they lack the valuable knowledge of their predecessors in television technology and are not entering the field quickly enough to replace them. This has led to a skills shortage, and in this article, we will explore what the industry is doing — and needs to do — to address it.
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