Blockchain provides a solution for MVPDs and OTT providers to address these challenges, ultimately delivering a superior, personalized experience for customers while maintaining their privacy. In this presentation, Rob Koch, Global Head of Media & Entertainment Solution Practice, EPAM, will share how providers can leverage blockchain to communicate transparently and directly—without compromising personally identifiable information—to ensure customers can easily access their desired content and receive personalized recommendations.
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As one of the world’s leading converged video, broadband and communications companies, Liberty Global is constantly looking for ways to deliver cuttingedge entertainment services to meet growing customer expectations. The latest chapter in Liberty Global’s innovation journey focused on aggregating all TV channels, movies and series to deliver on the promise of ‘any content, any device, anywhere, anytime’.
Liberty Global turned to longstanding partner EPAM for its integrated consulting, design and engineering capabilities to build this next-generation entertainment platform – known as Horizon 4. A set-top box (STB) with 4K Ultra HD picture quality and a voice-controlled remote, combined with the innovative Liberty Global ‘GO’ mobile app, was rolled out across seven European markets. Liberty Global’s customers gave the new viewing platform the highest NPS scores and praised the new features like the personalized viewing recommendations, cross-platform continuation of programs and the simplicity of the new interface.
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