Etere was started in 1987 in Tolentino, Italy, by the partners, Fabio Gattari and Fabio Mazzocchetti. Fabio Gattari remains the founding director of the company today. From its beginnings, Etere believes in preparing users for the future of technologies with continuous innovation and service excellence. It is an early adopter of transformative innovations that allow its users to enhance their adaptability in the market.
Fabio Gattari, Director, Etere
Understanding the pros and cons of OTT and how to effectively manage it empowers decision makers. OTT can measure real-time viewership data, and ads can be curated, retrieved and delivered automatically based on user profiles, enabling targeted advertising with a higher rate of conversions. A highly efficient MAM system is required to manage the end-to-end lifecycle including sales, taking content providers to the next level at a lower operating cost.
Fabio Gattari (Director) discusses the history of Etere as well as whats in store for the future including their move towards radio.