FileCatalyst Case Study: Flowers TV
Flowers TV is a 24-hour Malayalam general entertainment television channel from Insight Media City, an international media campus headquartered at Kochi, Kerala, India. The channel has been on the air since 12 April 2015 and holds the broadcast rights to the North American Film Awards. Apprehending the taste of the real television viewers in Kerala, Flowers TV has catered a visual feast on screen. With a fresh look and feel and a wide variety of programs, Flowers TV has grabbed the minds of the Malayali audience across the globe with the launch of a second channel, Flowers International, in a 10 month period.