Tata Communications look at the broadcasting success of their work with the European Tour and the technology behind it with the help of Michael Cole, the European Tour’s Chief Technology Officer. Michael Cole, Chief Technology Officer Of The PGA European Tour: “Golf is undergoing something of a transformation in terms of broadcasting. The wider perception is that it’s old-fashioned, and fixed in traditional media. But, unlike many other global sports organisations, we are actually in the unique position of having seen our audience increase in recent times. Now this could be down to the 2016 Rio Olympic Games – it helped golf connect with new audiences who had never watched before. We’re talking more than three billion people worldwide. The knock-on effect is huge. But, also a large part of this can also be attributed to the European Tour’s desire to lead the transformation of the sport by putting content at the centre of our operations.”

View More

The oldest of the four golf majors, The Open Championship represents the pinnacle of achievement for the world’s greatest golfers. For over one hundred years, fans have been enthralled by golfing legends such as Arnold Palmer and Jack Nicklaus, and the superstars of today including Rory McIlroy and Jordan Spieth, compete for the most prestigious title in golf. With a global audience of millions, the appetite to catch all the highlights from 4 days of play by the sport’s best golfers is extremely high – particularly over social media.

View More