In recent years, the emergence of new distribution models such as AVOD, SVOD, and FAST channels have disrupted the traditional television market. These newer platforms offer viewers greater flexibility and choice and are rapidly gaining popularity among younger audiences. To stay ahead of the curve, broadcasters need to diversify their channels by developing content specifically tailored to these new platforms and consumers, whilst simultaneously meeting the needs of existing audiences.
But is the current mix of talent behind the scenes diverse enough to cover all perspectives, when creating and managing next generation channels?
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Despite the continuing growth in audiences for streaming content, the established broadcasters remain popular. Indeed, market predictions are that, while streaming services will gain viewers and revenue, traditional linear television will remain stable; Statista even suggests a slight rise in daily viewing hours.
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From famine to feast: How accelerated training is helping to alleviate the shortage of post-production talent.
Fernanda graduated in 2020 with a degree in Film Production. She spent the next year producing social media content for her mum’s small business. James studied film and media at college but ended up working in kitchens while trying to break into audio editing. Stories like these are common as during the pandemic the development of junior entrants in the post-production industry practically ceased altogether. So, when the sector bounced back and the volume of post-production work increased, the absence of junior talent moving up through the ranks over the last two years contributed to an industry skills shortage, with post houses left scrambling for staff.
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In recent years, the choice of video services has multiplied, as large media organisations add a plus symbol to their established brands and roll out new platforms. In addition, many incumbents in the VOD space are now supplementing their main subscription models with AVOD options. In some cases, these ad-funded tiers will be differentiated with new content, but at the very least they will require new versions of the original media files with markers for ad insertion. Linear TV has not been left behind, evolving its offering with more content choice, and diversifying with themed FAST channels.
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Ability Post Production Academy is the first Online Video and Film Editing Academy that is affordable, inclusive and accessible; all our courses can be delivered live online with an Experienced Tutor / Film / TV Editor.
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TH1 from Rohde & Schwarz takes a radical approach to high-power transmitters, reducing energy consumption, increasing resilience and unlocking new revenues.
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The recent IABM report on content security trends in conjunction with our good friends at Axinom made for some interesting reading. As Roger Thornton mentions in his summary article, perhaps the most surprising takeaway is the discrepancy between a stated intention to invest in content, and a far lower priority in investment in content security technology to safeguard against the theft of that content, especially given the financial, operational and potentially creative resources that will be required to produce or acquire it. As Roger summarises, this seems counterintuitive, but budgets are finite and it could be argued that prioritizing content over business processes is where dutiful media providers should concentrate their majority resource.
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Argosy was founded in 1984, originally to supply broadcasters and systems integrators with cables and connectors. Today we are known as infrastructure solutions specialist and have rapidly expanded our portfolio in recent years, with an extensive range of products and services, including racks, power management, conversion devices and KVM technology – and we serve a number of industries alongside broadcast – such as Pro-AV and IT.
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BT Sport won the IABM Award for the Most Inclusive Company in December 2021. The sports broadcaster collected the award in recognition of a wide range of action across its operation to promote Diversity and Inclusion. We followed up with BT Sport COO*, Jamie Hindhaugh, to uncover he story behind his inspiring BT Sport United initiative, dive deeper into the programme, discover what’s coming next – and also talk about BT Sport’s sustainability push, which is delivering astonishing results.
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Women’s sport has enjoyed a great start to 2022, with the Women’s Super League (WSL), Six Nations, and Women’s Cricket World Cup, proving key to record UK television audiences. The Women’s Sport Trust found that “UK women’s sport viewership increased 140% from 1st January to 15th May” and Sports Pro Media recently highlighted that WSL broadcast consumption was up 285% in the first year of the Sky-BBC rights deal, based on data from the same study.
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