Mobile-first AR is emerging as one of the most strategic enablers in the new media economy. By merging accessibility, interactivity, and monetization, it empowers broadcasters, media enterprises, and brands to turn passive audiences into participants. This article explores how mobile-first AR reshapes production workflows, business models, and audience engagement.
Witbe – Winning the Fight for the CTV Home Page: Why Prime App Placement Drives Real Streaming Revenue
Connected TV (CTV) platforms have become the most strategic discovery surface in today’s media ecosystem. Whether on Roku, Fire TV, Samsung Tizen, LG webOS, or Google TV, the home page is now the first and often the only place where viewers decide what to watch. As fragmentation grows and advertising supported streaming accelerates, visibility on these home screens has become a powerful revenue lever for content owners, FAST channels, and streaming platforms.
Yet despite the importance of prime placement, very few companies can actually verify what their users see at home. Sponsored tiles, hero banners and featured carousels are negotiated with platforms, but teams rarely know whether these placements appeared consistently, behaved correctly, or guided viewers toward the intended content. In an environment where attention is scarce and switching is easy, this lack of real-world validation has significant economic impact.
Vianeos – The Next Evolution in Connected Entertainment: How V.comm for TV is Redefining Viewer Engagement
Media companies today face constant pressure to find new ways to engage audiences, build loyalty, foster deeper interaction, and reduce churn. As viewing behaviors continue to evolve, the television, once the most passive screen in the home, is ready for reinvention.
That’s where Vianeos’ V.comm for TV comes in: a breakthrough that merges communication and entertainment into one seamless experience, turning traditional viewing into a meaningful connection.
Quickplay – From Disrupted to Disruptor: How Broadcasters Win the Creator Era
Don’t be fooled. We are in the midst of the biggest opportunity ever seen for broadcasting.
You’re thinking, “how’s that possible when 2025 marks the year when…”
- …more than half of Americans prefer news via social media.
- …streaming has surpassed linear in total viewing hours.
- …the creator economy is pulling in more ad revenue than traditional media.
Doesn’t that define a decline, not an opportunity?
Only if you dig your heels into the old ways and resist adopting a multiplatform, creator-native business model.
This article will outline tips for creating value with new approaches to distribution, measuring success and monetization.
Mediagenix – The Self-Optimizing Content Flywheel: Reimagining the Content Lifecycle Around Personalization
Personalization has long been the silver bullet for audience engagement, and the results continue to impress. Deployments of advanced recommendation engines across major video platforms consistently show how targeted relevance can transform viewer behaviour. Recent implementations with partners such as Globo, DirecTV Latin America and Sky Brasil have delivered measurable impact: in some markets, viewer engagement has increased between 20% and 60%, while actual viewing conversion has improved by more than 35%. Clear evidence that connecting the right content to the right audience drives tangible value.
Media Distillery – Content Discovery is Broken. How are Streaming Services Using Video to Fix It?
As 2025 draws to a close, the streaming industry faces a content discovery crisis. Competition for attention is fierce, content libraries run deep, and price-sensitive viewers jump between services faster than ever. At the center of this dynamic lies an enduring challenge: how to help people find something to watch quickly, intuitively, and enjoyably. In this article, I’ll discuss what’s causing these challenges, how video previews can help viewers discover content more quickly, and how they are used across the industry.
CaptionHub – The shift from hardware to cloud native audience growth
Live captioning has long been a core component of any broadcast workflow.
In recent years, many control rooms have virtualized and some remain hardware based for a myriad reasons from legacy contracts, change management delays or production necessity such as outside broadcast trucks. Remote production is however fast becoming the standard. IP and cloud are everywhere. Yet captioning has often remained stuck with hardware encoders, SDI patching, on-prem boxes, and on-site specialists. We all know the cloud argument – it’s not new – you can genuinely do things faster, at lower cost and better scale. More with less, and today, not tomorrow.
For a long time, that was just accepted as the cost of doing things properly. But audience behavior and business models have moved on. Captioning hasn’t kept up, until now.
XroadMedia – Cutting Through The Noise: How Media Services Can Personalize Smarter, Not Harder
As new members of IABM, we wanted to share our thoughts on some of the big challenges affecting the industry and why personalization is no longer seen as a bonus feature but a necessity. As technology becomes more accessible, as well as the opportunities it brings, it can also raise questions about privacy, sustainability and scalability.
DOTSCREEN – Fragmentation to Flexibility: Rethinking the TV OS Ecosystem
In today’s media and entertainment landscape, efficiency is not just about speed—it’s about smart resource allocation, scalability, and future-proofing. Nowhere is this more evident than in the OTT and connected TV (CTV) space, where the proliferation of TV operating systems—Samsung Tizen, LG webOS, Vidaa, Titan OS, Whale TV, and more—poses a critical challenge for content owners, broadcasters, and telcos.
ContentWise – What operators will one day expect: Agent Engine for real-time personalization
New series drop daily, live events ignite online buzz, and cultural moments flare up without warning. Editorial and marketing teams in media are under constant pressure.
To seize those opportunities, they need to respond immediately. The challenge is that current workflows aren’t built for this pace.
Campaign launches often require coding knowledge, hours of manual setup, and a deep familiarity with multiple disconnected tools.
It’s time-consuming, stressful, and inefficient.
What’s missing is a way to shorten the distance between a team’s intent and the execution of that intent.