The longtime challenge of content discoverability in streaming is impacting revenue generation and viewer retention more than ever as new services and/or new bundles entice users to stray. One way to discourage them from shopping for a new platform is by ensuring you’re serving up what they want to watch, most importantly when they themselves may not know.
Oxagile – Samsung Tizen TV Apps for All: Tips for Low-End TVs
The TV market is facing a challenge as consumers hold onto their devices longer, averaging 6.6 years before upgrading. Many older Smart TVs are no longer supported, leading viewers to rely on set-top boxes for better experiences. This trend is especially strong in North America, where demand for new TVs remains low.
For content distributors, supporting streaming apps on older devices could be a smart move, as a significant portion of viewers still use them. Adapting Smart TV apps for legacy systems can expand reach and improve accessibility for those with outdated tech.
Monterosa – How apps and merch became one in reality TV
It all started with a water bottle.
Love Island launched in 2015 and quickly became one of the most successful reality TV shows in history – with 22 versions launched globally, and into its ninth season in the UK.
One of the integral elements of the series is the Love Island app.
From interactive polls to quizzes, live content updates to ad inventory, the Love Island app helps to keep fans hooked on the show throughout the season.
Powered by Monterosa / Interaction Cloud, the real-time fan app drives increased levels of engagement and is an essential part of the format itself, empowering viewers to affect the show’s outcome, through a range of votes.
TeraVolt TVXRAY – BaM Award winner, Consume
TeraVolt is a solution provider for digital media products and consulting from Hamburg, Germany. Since 2006, the company specializes in developing outstanding new TV experiences and product lighthouses with our clients. TeraVolt offer products and individual solutions, from market-specific consulting and the conception of electrifying product visions to the technical implementation and operation of their offerings. In September 2023, TeraVolt became part of the Qvest Group. With the exclusive combination of TeraVolt’s specific expertise and comprehensive production know-how, Qvest offers its customers added value that is unique in the media and broadcasting industry and beyond.
The AI-based SaaS product – TVXRAY – already has and will further disrupt live sports broadcast.
Convergence Forcing a Focus on Data
FAST. AVOD. SVOD. MVPD. vMVPD. OTA. These services represent the options available to content owners or aggregators to deliver entertainment, sports and news content from centralized hubs to individual consumers. Their goal is simple – expose and monetize their content libraries to as many consumers as possible. However, that doesn’t mean the consumer is top of mind when it comes to facilitating their journey to their content of choice.
Staking your fortune on FAST? Don’t neglect the data!
Linear TV isn’t dead, but the internet has changed it forever. At a time of global downturn, an increasing number of content owners are pinning their growth hopes on ad-funded live or VOD-to-live FAST channels. But drawing eyeballs and maximising ad revenues in this increasingly crowded marketplace will rely on more than just an EPG and good promos.
Cloud Acceleration and the Business Model for Experimentation
The video industry has undergone rapid growth over the last decade and is continuing to expand at an incredible rate. The global video streaming market was valued at $69.55 billion in 2021 and according to a recent report, is projected to reach a staggering $257.79 billion by 2029.
Customer Panel at CABSAT 22
Customer panel moderated by Hasan R. Sayed Hasan, Managing Director Master Media and Council Member of IABM’s EMEA Member Council
State of M&E: Key Business & Tech Drivers
Peter White, CEO of IABM’s presentation from the State of the Industry Conference at NAB Show 2022.
Fireside chat with Ed Abis of Dizplai
In this session IABM’s Head of Knowledge, Lorenzo Zanni, chats to Dizplai’s Managing Director, Ed Abis, to discuss how global content creators are adopting tried-and-tested engagement strategies and using tools to create interactive viewing experiences.
