Jeff Bezos once compared Amazon’s approach to customer experience to hosting a party 24/7. “We see our customers as invited guests to a party, and we are the hosts. It’s our job, every day, to make every important aspect of the customer experience a little bit better.” Bezos’ comments came way back in 2004. But they could just as easily be describing the challenges facing broadcast media today as brands look for growth in the OTT market.
Most of us are social creatures and even when apart, we strive to be together. The bond that we create from shared activity, such as watching movies together, runs deeper than one might think. Research published in a scientific journal which involved chimpanzees watching a video in pairs, showed how they became more sociable with each other after the viewing session ended. This indicates that the bond we form from activities such as watching video content together has deep evolutionary roots.
Pixotope is at the forefront of democratizing virtual production and empowering content creators with accessible solutions for boundary-pushing immersive storytelling. Our XR Edition, based on our award-winning virtual production graphics software, was developed in response to the growing use of LED volumes in virtual production and the resulting need for hardware optimization as well as simplified, efficient, and resilient workflows. XR Edition removes the need for bespoke set ups and proprietary hardware to power extended reality (XR) workflows and environments. The result is an off-the-shelf software solution featuring a range of purpose-built tools that simplify setup and operation.
XR is one of the trendiest and most recent flavours of Virtual Reality, and many understand it as the usage of virtual backgrounds, displayed on large LED video walls, for movies, drama, or live events. However, the concept of XR (Extended Reality) goes far beyond these applications, which are often spectacular, but also do not take advantage of the many possibilities this technology can provide.
Streaming platform for mental and emotional healthcare, Thrive360, explains how science-driven, medically-proven immersive VR and data enhances well-being and improves diagnostic efficacy. DevOps team, StratusGrid, provides insight into the technical approach. Thrive360 details statistical success and discusses with IABM member, Vimond, why managing metadata within an OTT CMS enables repeatable outcomes and informs evolving content strategy.