In the dynamic landscape of online streaming, the battle for eyeballs and advertising revenue is fiercer than ever. As viewers continue to shift towards digital platforms, content providers face the challenge of not just delivering engaging content but also monetizing it effectively. In this realm, automation is emerging as a game-changer, particularly in the realm of ad insertion.
MEDIA & BROADCAST TECHNOLOGY: ST ENGINEERING IDIRECT’S CONTRIBUTION AND VISION
The media and broadcast industry is undergoing a rapid transformation, driven by technological advancements that enable unprecedented efficiency and quality in content production and distribution. As a new member of IABM, ST Engineering iDirect is keen to contribute to this evolution, offering insights into how satellite technology can address the challenges faced in today’s media landscape.
More Screens – elevating multi-screen video delivery to new heights
More Screens is an established Research & Development company specializing in Multi-Screen Video Delivery solutions and services. With over 20 years of experience in the Video over IP business, our team is dedicated to setting new standards in partnering with our clients and providing them with innovative, integrated Multi-Screen Media solutions.
Our flagship product, the Multi-Screen Video Service Delivery Platform – Spectar+, is built on a robust technology platform that brings all operational tasks into a single centralized system. This integrated approach simplifies management, enhances reporting efficiency, and delivers more actionable results.
Blue Lucy – It’s time to hit refresh on the product roadmap
We’re always being asked about our roadmap for BLAM, when really what most people want to know is what features or integrations we’ve got planned. And if you think that’s the same thing, think again.
Accedo – Is AVOD really all the rage?
AVOD has garnered a lot of attention over the past few years, with some sources forecasting that its global market will reach over 71 billion USD by 2030; a significant increase compared to the 28 billion USD reported in 2023. Changes in user spending habits and a challenged microeconomic climate have certainly played a role in accelerating adoption but do ad-funded business models really deserve all the hype? Keen to understand the latest consumer trends and preferences, Accedo recently carried out a survey of 2,000 global consumers to assess the appetite for ad-funded versus subscription-based video streaming services, also examining what constitutes a good ad experience. The findings were somewhat surprising.
Net Insight – Automation is shaping the future of media
The media industry is moving at super high speed. New business models, offerings, and business deals are changing the industry dynamics, leading players to rethink their strategies to remain competitive and grow. At the same time, consumer appetite for compelling and enriched content, including shoulder programming doesn’t seem to be subsiding.
Media companies are faced with a real opportunity and challenge — they need to be ready to manage a significant spike in live streams from acquisition right through to content delivery across platforms to tap into more audiences and revenue. This means more complex workflows and core media networks to acquire and deliver content to a plethora of destinations.
Norigin Media – Sourcing: In or Out?
Sourcing – In or Out? It is a long cyclic debate within any business – whether it’s better to build or buy. Such discussions revolve around business investments, where any spending must be weighted alongside the value of IPR ownership.
Net Insight – Boosting monetization with media-centric video delivery networks
With the global economic headwinds pressuring all industries, media companies are strategizing about expanding their content’s reach, tapping new audiences, and driving more revenue streams.
Delivering super high-quality live video content swiftly, reliably, and on a large scale is non-negotiable. As media companies pivot to reach audiences across markets, they need the right network backbone to remain agile. However, many media organizations still rely on generic transport workflows for their premium content, missing out on the advantages of new, software-defined transport networks explicitly tailored for media.
Innovation in software-defined transport networks that are media-centric in nature renders these networks ready to meet the stringent quality, synchronization, and reliability requirements of the media industry. When it comes to valuable live content, media companies can’t compromise for anything less.
Monterosa – How apps and merch became one in reality TV
It all started with a water bottle.
Love Island launched in 2015 and quickly became one of the most successful reality TV shows in history – with 22 versions launched globally, and into its ninth season in the UK.
One of the integral elements of the series is the Love Island app.
From interactive polls to quizzes, live content updates to ad inventory, the Love Island app helps to keep fans hooked on the show throughout the season.
Powered by Monterosa / Interaction Cloud, the real-time fan app drives increased levels of engagement and is an essential part of the format itself, empowering viewers to affect the show’s outcome, through a range of votes.
MISTV – The latest developments in managing rights and royalties
As the broadcasting business becomes more and more focused on efficiency – as is the case in all industries – changes in the administration of rights and royalties are not fundamental in their nature but are generally motivated by economic effectiveness. For a number of years, broadcasters have focused on maintaining as small an inventory of purchased rights as possible; currently there is increasing focus on this to further drive economic efficiency. However, this minimalization still has to provide the necessary flexibility to enable changes in broadcast planning so that broadcasters can react to competitors in order to achieve the best, or desired, position in the market by using the inventory in the most effective way. In the case of commercial broadcasters, they also have to secure the flexibility to respond to the market situation with the aim of maximizing their revenue.