Broadcasters and telecommunications companies are facing a seismic shift. The traditional powerhouses of Pay-TV services and over-the-air broadcast television are witnessing a change in viewing as consumers increasingly gravitate towards subscription and ad-supported streaming video. This progressively changes the balance of the importance between traditional and streaming services, even from the same provider. The shift demands a re-evaluation of media supply chains and infrastructures, leading many broadcasters to contemplate a move to the cloud.
MainConcept – Can ad-funded services reinstate the golden age of streaming?
In the early days of streaming, subscription costs were low, and viewers were spoilt for choice by series after endless series of top-quality content – think House of Cards, Orange is the New Black and Stranger Things to name just a few. It was this promise of low costs and a seemingly never-ending stream of top-quality content that helped to entice consumers away from cable TV. The steady growth in subscriber numbers allowed for an unprecedented number of new shows to be ordered, which in turn helped to bolster growth. Many dubbed this the era of Peak TV. Streaming services reached record breaking subscriber numbers in 2020 as a result of the pandemic. Netflix reportedly added an extraordinary 36 million subscribers in that period which led it to pass the 200 million mark for the first time.
Josh Arensberg elected new Chair of the IABM Members’ Board
Josh Arensberg was elected Chair of the IABM Members’ Board in July this year. We asked him to share his vision for where he sees IABM – and our industry – heading.
DOTSCREEN – Unlocking diversity and efficiency: the benefits of multiple 3rd-party vendors for end-to-end OTT streaming services
In the ever-evolving landscape of media consumption, Over-The-Top (OTT) streaming services have emerged as the new frontier, captivating audiences with a diverse array of content. As the demand for high-quality streaming experiences intensifies, businesses face the crucial decision of either adopting an all-inclusive solution from a single vendor or embracing the intricacies of integrating multiple third-party vendors. While the allure of a “one-stop-shop” solution may seem appealing, a comprehensive evaluation reveals that a multi-vendor approach for developing end-to-end OTT streaming services offers distinct advantages that pave the way for innovation, flexibility, and enhanced user experiences.
Beam Dynamics – Intelligent technology lifecycle management
If you run any but the smallest media business you have hundreds, and probably thousands, of pieces of technical equipment from multiple approved vendors. Not just cameras or servers, but radio microphone transmitters, portable monitors, lipsync testers and lighting stands. The number of individual items quickly spirals.
Combining Media Evolution and Revolution – Codemill
Media and entertainment is a well-established industry, with a heritage to be proud of. But maintaining a pivotal role in the consumer landscape for several decades comes with a unique set of challenges. As media and broadcast has evolved from a handful of linear channels through to a multi-platform ecosystem, more content needs to be reformatted and repurposed to reach an increasingly fragmented audience.
To IP or not to IP? That can’t be your only question – Three Media
It is worth stating, at the very beginning, that there is nothing inherently exciting, engaging or sexy about the cloud. Or about IP media connectivity. They are, in the very best sense of the term, enabling technologies.
What they enable is a massive cultural shift in the media industry. This is the opportunity for a completely fresh look at how we do business, how we satisfy our viewers and subscribers, and how we make money.
And now for something completely different – Spicy Mango
You don’t need to be Nostradamus to work out that linear TV will one day go the way of Monty Python’s parrot: it will cease to be. The timing, however, is less predictable. Because unlike Python’s Norwegian Blue, scheduled TV continues to provide meaningful company in our living rooms. It will inevitably fall from its perch, but with a sizeable audience still feeding it, there’s plenty of life in the old thing yet. As legacy media inches towards a digital-only world, the prolonged squawk of scheduled TV is a major complication. Companies need to deliver for today while planning for a different tomorrow.
Digital Transformation: Staying Relevant in the Digital Age – Red Hat
The media industry has evolved over the past century, from inventions to disruptions in communication and new-age technologies. In the early 1900s, radio was the crucial link to information, followed by television which by the mid-1900s became the most potent medium for news and entertainment. The late 20th century introduced the internet, and service & media providers entered a new evolution of connectivity. Websites and social media platforms flood the market, providing more choices than ever before. In the 21st century, smartphones are standard, and content consumption requires anytime, to any device, and anywhere access. The traditional television model is disrupted with streaming services like Netflix and Hulu and social media becomes a primary source of news and entertainment with Facebook, Twitter, YouTube, etc.
The Media Transformation Paradox – Object Matrix
Technological transformation offers a host of benefits: it streamlines workflows, reduces inefficiency, and makes life easier for media professionals. So why is such beneficial change frequently met with resistance?
