Covid success story: latakoo
From our office in downtown Austin, Texas, there is a clear and often meditative view of the popular Lady Bird Lake and Trail, where on most days, you find hundreds of people enjoying the water or the trail. As Covid-19 began to permeate into Texas, it was like a valve suddenly shut off -- the people disappeared. State and local governments issued lockdown orders. We sent our employees home. Our clients cleared out their newsrooms, production facilities and studios. Journalists began reporting from their living rooms instead of broadcast centers. Todd Bynum, KXAN-TV’s Chief Photographer told me, “We made sure laptops had the latakoo app installed, then handed them out to our crews and said, ‘you’re not coming back here for a few months, use latakoo to send us your stories, latakoo will be your friend.”