Our industry is in choppy waters, as we have seen job cuts in streaming and the wider media world over the last couple of years. While streaming is increasingly picked over linear broadcast, the pressure on sports streaming services mounts as they wrestle with consumer churn, large-scale piracy, and streaming ad revenue not fully replacing linear broadcast ad revenue. Add an unstable geopolitical situation and fears of a recession to this mix, and it is safe to say that streaming services worldwide face a precarious situation. This article aims to identify key factors and trends, and to explain some of the dilemmas that sports platforms both large and small are dealing with. Special attention will be given to the role of AI within streaming services and the push for more personalization on the consumer side.
Mobii – Democratizing Premium Content Personalization: How Synthetic Intelligence Unlocks D2C Revenue Without Production Cost Barriers
Sports organizations entering the direct-to-consumer streaming market face a fundamental economic paradox. Audiences accustomed to Netflix-level personalization expect tailored viewing experiences – following favorite players, accessing alternative camera angles, choosing commentary styles, and controlling their content journey. Yet these same organizations must deliver these experiences using broadcast-era production models where creating multiple personalized streams requires proportionally scaling production resources, crews, and infrastructure.
Yospace – Dynamic Ad Insertion: Turning CTV Scale Into Sustainable Revenue
Connected TV (CTV) is reshaping broadcasting, blending the polish of traditional television with the personalization of digital media. Viewers now expect high-quality experiences with added relevance, functionality, and choice, while advertisers seek the reach and trust associated with television, coupled with digital advertising benefits such as targeting and accurate measurement.
MISTV – Unlocking Synergies: Maximizing Revenue Across Linear and Non-Linear Broadcasting
In today’s rapidly shifting media landscape, broadcasters face the dual challenge of sustaining strong linear audiences while simultaneously unlocking the revenue potential of digital platforms. Viewers consume content across an ever-widening range of devices, apps, and services— from traditional broadcast to VOD, OTT, streaming apps, and even hybrid models like simulcast and preview runs. For broadcasters, the question is no longer linear versus non-linear, but rather how to strategically orchestrate both to maximize their reach, ratings, and revenue.
MediaKind – Beyond Efficiency: Turning Cloud Agility into Broadcast Growth
For decades, broadcasting relied on a tried and tested formula: one venue, one broadcaster, one signal. That model built the global reach and reliability the industry was known for. But the world around it has changed. Audiences are more connected, more demanding, and more diverse in how they want to experience content. The technologies that power live production have also evolved, unlocking new ways to deliver value.
Accedo – Linking Investment Directly to Impact
Video services are currently facing pressure on multiple fronts. A huge number of services are all competing for viewers’ attention, so competition is fierce. Pricing, content availability, and user experience are all key factors that drive subscribers to churn, and with minimum barriers to cancel, users can quickly and easily leave one service and join another. This makes churn difficult to contain. User expectations are also rising and evolving faster than services can keep up, making viewer engagement a real challenge. At the same time, content acquisition and production costs are rising, but OTT providers can’t always pass these costs on to subscribers, for fear of driving churn. Whichever way you look at it, it’s a delicate balancing act. Viewers are also incredibly unforgiving, so video services must deliver a consistently top-quality service. For long term survival in such a competitive market, providers need to implement the right strategy to drive sustainable growth.
Veset – Getting the Most from Investments in the Cloud
It’s certainly been a challenging few years for the broadcast and wider M&E industry, with many businesses having been forced to make some extremely difficult decisions. Now, however, businesses are seemingly shifting from a cost cutting mindset, to one where revenue generation strategies are back on the table. A recent report by PwC forecasts that the global M&E industry’s revenue will grow from US$3 trillion in 2024 to US$3.5 trillion by 2029, resulting in US$577 billion in incremental new revenues by 2029. The way that viewers engage with and consume content is continuing to evolve, and simultaneously, cloud technology is reshaping how channels and services are run, how content reaches audiences and how quickly new ideas can be tested in the market.
Globecast – Streaming, Hybrid Delivery and the Reinvention of Broadcast Infrastructure
After decades of relying on established linear models and fixed transmission infrastructure, the broadcast sector is now being reshaped by streaming, OTT and hybrid delivery approaches. These models are no longer supplementary or experimental. They have become central to the strategies of media organizations responding to shifting consumer preferences and an increasingly fragmented marketplace.
BCNEXXT – From Rigid Rules to Adaptive Systems – Liberate Your Playout
Playout has long been weighed down by fixed, overprovisioned infrastructure designed to handle peak demands based on rules often set years ago. This model was built for reliability, but it locks broadcasters into paying for resources they rarely use. Large amounts of compute power, storage, and bandwidth sit idle for much of the day, creating operational inefficiency and inflating costs. Today, there is a smarter path forward. Static infrastructure can now be replaced with flexible, intelligent systems capable of scaling up in real time.
Amagi – Engineering Resilience: How Cloud-Based Disaster Recovery Is Future-Proofing Broadcast Operations
In a digital-first broadcasting world, resilience is no longer a reactive capability – it is a strategic imperative. The modern broadcaster operates within an unforgiving landscape: a single minute of downtime can translate into millions in lost revenue, compromised reputations, and a fragmented viewer experience. For an industry that still benchmarks uptime in “five 9s,” the margin for error is vanishingly slim.
As broadcasters expand globally across linear, FAST, OTT, and hybrid delivery ecosystems, traditional disaster recovery (DR) paradigms, built on mirrored infrastructure and hardware redundancy, have begun to show their age. What the industry needs is not just continuity, but continuity with agility, scalability, and cost-efficiency. This is where cloud-native disaster recovery is redefining the blueprint for operational resilience.