Media content delivery generates a lot of logs. This is a fact well understood at G&L, since we facilitate the distribution of audio and video content, live and on-demand, for some major broadcasters and official bodies to end users. We know well that log data has no lesser commercial value than the content itself. Log misdelivery can lead to short-term profit losses for streaming and broadcasting service providers. These issues can affect advertising exposure assessment, long-term planning, and more. Providing accurate data and analytics alongside our core services is our dedication, duty, bread and butter.
EditShare – Will AI really transform the media industry?
Unless you are a hermit, you cannot fail to have noticed all the talk about AI at the moment. It is everywhere.
If you believe the hype, then we are all doomed. The machines are ready to take over, and there will be no need for any human to do any work ever again. We are all rather more cynical than that, and we know deep down that we can probably hang on to our jobs at least for a while.
For a long time now, we have known one fundamental thing about computers. They are good at dull, repetitive tasks, while people are good at creative tasks. And, despite the reports in the popular press, AI largely conforms to that rule.
Blu Digital – Fere nihil sine deo – thoughts on AI, localization and humanity
“It was the best of times, it was the worst of times…”
What a glorious decade for global media distribution. Content consumption is higher than it’s ever been, borders have been stretched, pushed or removed entirely, “foreign” content is captivating “foreign” audiences and the inaccessible is finally becoming accessible to all.
Accedo – AI’s role in the OTT industry’s pursuit for sustainability
Technology is set to play a crucial role in the fight against climate change by helping us to reduce greenhouse gas emissions, enhance energy efficiency, and promote sustainable practices. Is there potential for AI to also play a part in this? Google DeepMind certainly thinks so and is using the latest AI developments to help fight climate change and build a more sustainable, low-carbon world. But although AI has received a lot of attention since the launch of the large language model, ChatGPT, last year, AI and machine learning (ML) are not new concepts. Content creators, technology vendors, and service providers in the video industry have been using ML for some time. The difference now is that generative AI models have become more advanced, and are now being used by a wider audience. If organizations like Google DeepMind aim to use generative AI to fight climate change, can the video industry also use generative AI to optimize systems, create more sustainable consumption habits, and reduce the industry’s carbon impact?
Perifery – Bringing AI innovation to the Edge
The media industry is experiencing the transformative impact of AI and ML technologies. These innovations have revolutionised various aspects of content creation, distribution, marketing, and monetization.
AI on entertainment platforms has led to a host of benefits, including data-driven enhanced efficiency, better personalization, and more informed program and content decision-making capabilities. AI in media production and post production has enhanced light ray rendering capabilities and can even edit the production using prescribed user preferences. In sports, AI editing can go as far as making whole game highlight reels. In archive semantic AI can discover scenes with car chases or even romantic scenes. There is no longer a debate about whether AI will happen; it is here, and it is here to stay.
Combining Media Evolution and Revolution – Codemill
Media and entertainment is a well-established industry, with a heritage to be proud of. But maintaining a pivotal role in the consumer landscape for several decades comes with a unique set of challenges. As media and broadcast has evolved from a handful of linear channels through to a multi-platform ecosystem, more content needs to be reformatted and repurposed to reach an increasingly fragmented audience.
And now for something completely different – Spicy Mango
You don’t need to be Nostradamus to work out that linear TV will one day go the way of Monty Python’s parrot: it will cease to be. The timing, however, is less predictable. Because unlike Python’s Norwegian Blue, scheduled TV continues to provide meaningful company in our living rooms. It will inevitably fall from its perch, but with a sizeable audience still feeding it, there’s plenty of life in the old thing yet. As legacy media inches towards a digital-only world, the prolonged squawk of scheduled TV is a major complication. Companies need to deliver for today while planning for a different tomorrow.
Digital Transformation: Staying Relevant in the Digital Age – Red Hat
The media industry has evolved over the past century, from inventions to disruptions in communication and new-age technologies. In the early 1900s, radio was the crucial link to information, followed by television which by the mid-1900s became the most potent medium for news and entertainment. The late 20th century introduced the internet, and service & media providers entered a new evolution of connectivity. Websites and social media platforms flood the market, providing more choices than ever before. In the 21st century, smartphones are standard, and content consumption requires anytime, to any device, and anywhere access. The traditional television model is disrupted with streaming services like Netflix and Hulu and social media becomes a primary source of news and entertainment with Facebook, Twitter, YouTube, etc.
Red Hat – Introducing a new IABM member
Red Hat began by providing software to run on Linux about 30 years ago. As the largest open-source company in the world, we believe using an open source development model helps create more stable, secure, and innovative technologies. Our portfolio is broader, including hybrid cloud infrastructure, middleware, agile integration, cloud-native development, and management and automation solutions for service providers.
24 Hour Party People
Jeff Bezos once compared Amazon’s approach to customer experience to hosting a party 24/7. “We see our customers as invited guests to a party, and we are the hosts. It’s our job, every day, to make every important aspect of the customer experience a little bit better.” Bezos’ comments came way back in 2004. But they could just as easily be describing the challenges facing broadcast media today as brands look for growth in the OTT market.