LTN – Creating a roadmap to success in the new digital media era

The media industry is experiencing a paradigm shift. In the digital-first era, competitive advantage is driven by digital strategies. Media companies increasingly leverage IP technology to define new business models and tap into more audiences across over-the-top (OTT), digital, and free ad-supported streaming TV (FAST) platforms.

In a competitive and fragmented media landscape, media and tech players are aggressively targeting the streaming market to get a piece of the pie. High-value content still differentiates the winners from losers, but that’s not enough. Media organizations need to ensure that their business is future-proofed and that they can make the most value out of their high-profile content to boost their bottom line today and in the future.

Eyeing up new revenues with addressable advertising

Visualon – Introducing a new IABM member

Tell us about the company – when it was founded, by whom and with what objective?

VisualOn was founded in 2003 by Dr. Yang Cai and Dr. Bill Lin in Silicon Valley to bring low-cost, high-quality, multimedia experience to more consumer devices through supporting the new video compression standard H.264 in software. It has since become the leading streaming media player solution provider most trusted by the top service providers in the world.

Entering the golden age of sports-based content production

This session from audience engagement specialists Never.no, looks at the incredible opportunities and tools that broadcasters, rights holders, sporting institutions and content providers have to produce interactive and engaging content to enhance the audience’s viewing experience at home. With the likelihood of empty, or limited capacity stadiums for this year’s huge sporting events, producers are looking to deliver a stadium-like experience to a wider audience, across more platforms. And with monetisation and increased revenues through advertising and sponsored content a major consideration, content providers are potentially entering a golden age - watch this session to find out how.

Finding gold in your media archives

Artificial Intelligence is poised to have a transformational impact on the Media & Entertainment industry in the New Normal. For the first time, three industry leaders of the AI transformation ecosystem are joining forces to explore one of the most pressing needs of the media industry in the new normal - Unlocking the monetization potentials of existing content archives. Join us for the webinar to learn how to build and scale AI capabilities for media and sports enterprises.

IABM Awards 2020 – Monetize BaM Award® Winner

Announcement of the Monetize BaM Award® Winner from the IABM Awards Ceremony 2020.

Discussing Risk: Designing Resilient Media Supply Chains Panel

This panel of supply chain experts examine the state of business, operational and technical risk at media companies. With the pandemic accelerating established technology transitions such as the move to virtualized infrastructures, have media companies effectively managed the security risks that this transition implies. And what about the increasing use of data to drive media operations, will that pose new challenges that media professionals have not been accustomed to deal with? This session is laser focused on every type of risk encountered by media companies in today’s volatile media world. It is an ideal session for media technology professionals wanting to grow their awareness of new types of risks that could radically affect their work as well as how to manage them effectively.

A Tale of Two Sectors- SVOD and AVOD Economics – Panel

The third day will open with a tale of two specific sectors that were affected by pandemic in both similar and different ways: SVOD and AVOD economics. While streaming in general surged on the back of increased consumer demand, advertising expenditure was hit by the pandemic, impairing the increasing interest in AVOD business models, and consolidating the success of subscription-based economics. However, SVOD remains an expensive proposition given the level of content diversity demanded by consumers as well as the competition in the market. Everyone is looking for some sort of differentiation, which makes AVOD and hybrid models still appealing to media executives. What is the state of the nation now and how are things going to pan out in the future? We will talk to a panel of executives experienced in monetization models to understand this in a session packed with money-related insights.

Tapping into success: Promethean TV and True Digital Group deliver results with innovation in video monetization

In a time of uncertainty and fear, consumers want to stay connected, entertained and educated, resulting in shifting behaviours and beliefs. In order to meet these new consumer demands, Promethean TV worked with True Digital Group to adapt their strategies and deliver video monetization results. In this session, Ian Sharpe, CEO of Promethean TV will discuss details of its recent case studies with True Digital Group.

In Conversation with Promethean

In this IABM TV interview, Ian Sharpe (CEO, Promethean TV) discusses remote broadcasting and the promise of interactivity for the post-pandemic world.

LTN – Creating a roadmap to success in the new digital media era