Live streaming of sports and other linear content has gone mainstream as consumers increasingly turn to OTT services for programming they once could only get from traditional TV providers.
However, mounting losses due to media piracy, tempered only momentarily by the coronavirus-induced sports lull, have triggered demand for tools and procedures that go well beyond security systems optimized for on-demand viewing.
In this white paper we take a closer look at the audience and revenue of live streaming, the role of sports, the UHD/HDR factor, sensitivities to live streaming latency, and the impact of piracy and associated attack modes.
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Over the years, technology has been a major force in evolving our world. As each major technological advancement happens (e.g., cars, elevators, movies, TV, the Internet, the smart phone, etc.), we see society change to adopt technology. Whether this is increasing mobility, building up instead of out, or increased transmission of information, humans quickly adopt new technologies and use them to their advantage.
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Low broadcast latency has become a mandatory requirement in any tenders and competitions for building of head-end stations and CDNs. Previously, such criteria were applied only to sports broadcasting, but now operators require low latency from broadcast equipment suppliers for every sphere: broadcasting news, concerts, performances, interviews, talk shows, debates, e-sports and gambling.
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Like many sectors, the TV industry is not how it once was. At Edgeware, we’ve had to adapt quickly to the challenges of the pandemic, remote working and the uncertainty that’s hit all aspects of the market.
Our customers – telcos, cable operators, broadcasters and content providers – have also had no choice but to respond to these changes. But doing so comes with potential risk, which has emphasised the importance of remaining in constant dialogue with our customers and partners. Providing support in a business environment hit by hesitancy and disruption is essential, even when conducted remotely.
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COVID-19 has ripped through the global economy. As people adjust to the new reality of social distancing and remote working, consumer behavior too, has transformed. And, as a majority of global population self-isolates at home , media consumption levels have gone through the roof. According to a recent report from Global Web Index, 87% of US consumers and 80% of UK consumers revealed that they are consuming more content than ever before.
Unfortunately though, these high media utilization rates come at a time when new content production— from live sports to sitcoms and movies—has come to a grinding halt. Cast and crew members are now safely ensconced in their homes, often in separate countries.
But there’s good news too. Progressive incumbents in the media industry have taken creative approaches to cater to viewer demand. For instance, traditional sports are increasingly turning to virtual competitions to keep their fans, sponsors and broadcasters engaged. Major sports and Esports leagues are making it possible for star athletes like Kevin Durant and Charles Leclerc to participate in live tournaments. This lets supporters watch their favorite athletes live, and fills up empty airtime for broadcasters. Even celebrity talk shows are now playing out of hosts’ living rooms and bedrooms .
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Аdaptive broadcasting is gaining momentum quickly. Live TV is giving way to new services that not only adapt to the broadcasting bandwidth but also receive user feedback as well as generate and display targeted advertising. However, what spurred the broadcasting revolution was streaming, a technology that selects the best available quality. It is unnecessary to have a DVB-T2 antenna, a cable run to your household, or a satellite dish on your balcony to receive such broadcasts: all you need is your favorite gadget, such as a smartphone, a tablet, a laptop, or an in-car multimedia system. These broadcasts have a low buffering capacity for guaranteed delivery of the content and can even tolerate having the user temporarily exit the coverage area.
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As the world tentatively looks to the future, there’s a natural re-alignment of priorities and an emphasis on working out what the “new normal” might be. In that spirit, we asked leading technology journalists and analysts for their views on how technology companies have been communicating during the Covid-19 pandemic and what they want more/less of in future. The results reveal important insights that will help technology communicators plan their next steps.
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The great hook from the 1971 song by Gill Scott-Heron never felt so apt when we think of it in context to the streaming revolution that we are witnessing today. A phenomenon which was spearheaded by Netflix and Hulu about a decade ago has now gone mainstream. On-demand content has broken linear viewing schedules and led traditional broadcasters to rethink their business model around this change.
With vast improvements in internet speeds and an increase in the number of video-supporting handheld devices, consumers have shifted their focus from traditional television broadcasters to over-the-top (OTT) media services that stream over the internet.
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Intertrust was delighted to be part of Bitmovin Live: APAC Edition 2020, on June 17, with a particular focus on how to control costs, mitigate risk and manage your video workflow.
The presentation, which is available on demand, covers these important topics for OTT video streaming operators:
• Advanced OTT streaming security challenges
• Weighing “buy vs. build” options for a multi-DRM solution
• Minimizing total cost of ownership (TCO)
• CMAF and streamlined packaging workflow
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