The session can look at how broadcasters and content owners must comply fully with distribution rights and local regulations to unlock a deeper understanding of their audiences’ needs. It can also look at how broadcasters and operators can drive smarter methods of advertising management and delivery to open up new monetisation opportunities.

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The presentation explores the benefits for operators to use multiple CDN and a multiscreen TV application in order to increase the reach of their OTT video services, increase global delivery efficiency, ensure a superior video QoE and generate new revenues in creating additional placement opportunities for dynamic ad insertion

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