The Switch Case Study: NFL/Super Bowl
The Switch needed to meet the needs of the NFL Network, along with a range of broadcasters and rights holders, for Super Bowl 50 – one of the world’s biggest and most iconic sporting events
Deltatre use Blackbird to rapidly edit and publish game highlights for NFL Game Pass
Founded in 1920, the National Football League (NFL) remains the most popular professional sports league in the United States. The famous New England Patriots, Dallas Cowboys and Green Bay Packers are amongst the 32 professional teams in the East and West Conferences battling it out each season to reach the iconic Super Bowl final.
With its domestic popularity firmly established, interest in the NFL amongst international audiences has grown rapidly over the past two decades. For fans outside of the US who want to see their favourite teams and players in action, the NFL offers Game Pass – the league’s premium subscription over-the-top (OTT) service operated by Bruin Sports Capital company, OverTier, with sister company Deltatre providing the streaming platform technology.