The way audiences consume content has undergone a dramatic transformation. While linear TV continues to play a vital role, especially for live events and shared cultural moments, the rise of VOD and OTT platforms has reshaped how, when, and where people watch. Viewers now expect seamless access to content across devices, locations, and times. But one thing hasn’t changed: their expectation for broadcast-grade quality.
How AgileTV is Enabling Smarter, Leaner TV Operations
The market for TV service delivery is undergoing rapid transformation, with consumers increasingly expecting seamless, feature-rich viewing experiences. Competing in this high-stakes environment, operators are under significant pressure to modernize legacy infrastructure, reduce costs and minimize time to market. The knock-on effect is that, for many, traditional CAPEX-heavy investment strategies are no longer sustainable, particularly as the battle for viewers intensifies.
IABM Technology and Trends Roadmap – 2025
The IABM Technology and Trends Roadmap isn’t just for industry technologists to use as a reference. IABM has discovered industry execs using it as a starting point for their keynote speeches: product line managers are using it to plot their own products; and corporate board members get a better understanding of where the company’s products sit on the adoption curve, hence a better grasp or risks vs gross margins. This also assists marketing activities by giving an indication of how best to promote products within M&E and adjacent/vertical market areas.
Veset – The appeal of niche and nostalgia
Veset - The appeal of niche and nostalgia Lelde Ardava, COO, Veset In an increasingly crowded broadcast landscape, OTT services and broadcasters face the unending challenge of capturing and maintaining viewer attention. Strategies to expand viewership and increase engagement include expanding into new geographical regions, launching on new platforms, and investing in big budget original content, but of course the latter isn’t always an option. For many broadcasters, another strategy that has emerged as being effective at drawing audiences and improving engagement is the delivery of content that caters to niche audiences and fandoms. Power of niche offerings Of course, delivering niche content that appeals to a very specific audience or fanbase is far from a new phenomenon. Niche channels have in fact been around for decades – take MTV or the History Channel for example. These networks recognized that launching niche offerings to appeal to passionate audiences not only helped to enhance viewer loyalty and enthusiasm but also created an opportunity to monetize back catalogue content. This strategy allowed networks to keep audiences entertained while maximizing the value of existing content libraries. These days, networks, broadcasters and video providers stand to gain similar benefits from launching niche channels and...
TotalMedia – Empowering intelligent video processing solutions for over 30 years, revolutionizing video broadcasting and OTT services through innovative technology licensing
Founded in 1994 and headquartered in Silicon Valley, California, TotalMedia has over three decades of expertise in image and video core technologies. Leveraging a Software-Defined Architecture (SDAA), TotalMedia provides a flexible and scalable foundation for seamless integration with existing broadcast and OTT infrastructures while adapting to future technological advancements.
With over a decade of investment in artificial intelligence, AI serves as the cornerstone of TotalMedia’s UHD encoder, generative content and quality enhancement features. AI-powered algorithms enhance video resolution, smoothness, and color accuracy, restore aging content, and generate advanced visual effects such as super slow motion and afterimages. TotalMedia empowers industries including broadcasting, cable networks, telecom operators, OTT platforms, content providers, surveillance, and emerging sectors like in-vehicle entertainment systems.
Quickplay – Democratizing OTT performance: unlocking concurrency for all
In the rapidly evolving world of Over-The-Top (OTT) streaming, access to cutting-edge technology should not be limited to industry giants. Democratizing TV technology means empowering every content provider, regardless of size, with the tools and knowledge to deliver exceptional user experiences. A crucial aspect of this democratization is understanding and managing user concurrency – the number of viewers accessing your platform simultaneously. This article breaks down how to derive this vital metric, making advanced performance analysis accessible to all.
Pebble – 25 years of playout, then and now
25 years ago, many were simply relieved that their businesses had “survived” the millennium bug. Audiences were glued to George Clooney in ER, and Breathe by Faith Hill was the Billboard bestselling single of the year. TV Technology magazine published an article headed What’s Digital Television?
2000 was also the year that three colleagues set up a new business, Pebble. They had worked for the then market leader in playout automation Louth (acquired by Harris, now Imagine), and they wanted to bring their extensive experience to bear on a new generation of systems.
Net Insight – Creating without limits: smarter workflows for live media
In the world of live content production, creativity has always been king. Whether it’s the emotion of a last-minute goal, the atmosphere of a sold-out concert, or the breaking tension in a live news broadcast, the magic of live lies in its immediacy. But behind every seamless live broadcast is a complex network of workflows, technologies, and teams working together to make it all happen.
MISTV – Are we going back to linear? If so, what’s the impact on advertising? What role does AI have?
Beyond news and sports, many viewers have seemingly replaced standard linear broadcast with on-demand. This is particularly true with the generation that grew up with MP3 players and making their own playlist, rather than simply listening to a whole album. Now we appear to be moving back into a type of customized linear viewing habit. Whether you’re sitting at home (or anywhere for that matter) people are back to just watching programs which we called “couch potatoes”. They are series binge watching, continuously locked into niche channels, or just sitting there watching clips flying by endlessly. When you look at the Nielsen Research, YouTube has captured 11% of the main TV screen in the home.
I call this “on-demand linear”. We are even seeing these niche FAST channels delivered over-the-air now and I wanted to dig deeper into this with respect to advertising as linear is still the “cash-cow” for the broadcast business due to advertising.
I had the fantastic opportunity to ask these questions to Jiří Gabriel, COO of MISTV, who supplies complex solutions for advertising sales, rights, content and broadcast management worldwide.
MediaKind – Creativity in the Age of AI
Independent content creators are no longer just challengers. They’re redefining the media landscape and going toe-to-toe with traditional broadcasters and major streaming giants for audience loyalty. A prime example of this shift? The recent Sidemen Charity Match, where over 90,000 fans packed Wembley Stadium to watch YouTube’s biggest stars compete on the football field. This event demonstrates how online influencers can now command the type of dedicated audiences once reserved for mainstream sports and entertainment events.