Platform Report: How To Stand Out From The Adtech Crowd
This report looks at the best way to meet these challenges and help adtech vendors stand out from the crowd.
We talked to some of the most influential media, analyst and vendor players in the industry to understand the most significant communications challenges that adtech companies face today, including:
• Creating meaningful differentiators
• Presenting complex products in the simplest way
• Being seen as a recognised and trusted voice
• Addressing common misconceptions and getting key messages across