In today’s dynamic video market, service providers have adapted and evolved their services in sync with the technology evolution in customer devices, mobility, and preferred ways to interact with entertainment content.
As a result of innovation and growth, some complexity and fragmentation have unavoidably occurred. For instance, IPTV over ABR services is run together with companion services on user-owned devices like connected TVs, phones and laptops – alongside value-added services, such as catch-up and start-over, live together with PVR, third-party AVOD, as well as targeted advertising.
View More
The OTT industry has undergone some major changes over the past few years. Market growth slowed somewhat compared to previous years and video providers have broadened their monetization strategies and shifted focus from subscriber growth to profitability. Despite this, the OTT video industry remains buoyant; according to analysis by Statista, the industry is projected to show an annual growth rate of 6.30% between 2024 and 2029, to reach US$429.40bn by 2029. This change of focus towards profitability is driving service providers to provide a better experience for viewers and optimize their services. However, there is a need to balance this drive for profitability with the industry-wide need to transition towards a sustainable video ecosystem.
View More
In the dynamic world of video streaming, media organizations are constantly seeking efficient and cost-effective solutions to manage their large-scale implementations. One of the key metrics that has to be met to validate any purchase decisions is Total Cost of Ownership (TCO). And, like Maslov’s famous Hierarchy of Needs, TCO analysis must start with foundational requirements.
View More
In the television world, generating new revenue can be a significant battle. Broadcasters and video service providers face growing competition for eyeballs, changing viewer demands, cost pressures, and an array of regulations, amongst other challenges. As the television industry evolves, broadcasters and service providers need to find new ways to attract viewers, engage audiences, and increase revenue.
This article will highlight some of the key challenges that broadcasters and video service providers face when monetizing content and offer innovative solutions for generating new TV revenue, including personalized FAST channels, targeted TV advertising, tailored content packages, and shoppable TV.
View More
Broadcasters and telecommunications companies are facing a seismic shift. The traditional powerhouses of Pay-TV services and over-the-air broadcast television are witnessing a change in viewing as consumers increasingly gravitate towards subscription and ad-supported streaming video. This progressively changes the balance of the importance between traditional and streaming services, even from the same provider. The shift demands a re-evaluation of media supply chains and infrastructures, leading many broadcasters to contemplate a move to the cloud.
View More
If you’ve been paying attention to the conversation around production rooms, “cloud” is everywhere, especially the benefits. But just because we talk about the benefits of going cloud, it doesn’t mean it’s a one-size-fits-all solution.
Different productions have different needs, from the size of what’s being captured to the size of the team working on it. Not only that but transitioning to cloud can sometimes entail changing from hardware to software and adapting to a new way of doing things.
To make a leap to cloud production and make it truly work for you, some considerations must be made.
View More
Media has come a long way from its traditional production journey. The advent of artificial intelligence (AI) has revolutionized the previously linear path of content production, transforming the process by creating new efficiencies and allowing content to have a second life beyond its initial creation and broadcast.
With AI’s robust capabilities in tagging, managing, and preparing content, production teams can now maximize content usage while optimizing resources, creating a more reliable flow of content even in times of high demand or disruption. In this article, I’ll delve into the evolving media ecosystem, highlighting the role of AI in content management, monetization, and the industry’s future.
View More
Streaming might be our favorite pastime, but beneath the surface, it’s a colossal energy-guzzling process that’s taking a toll on our planet.
Today, the average consumer worldwide spends about 19 hours a week streaming video – but this can be much, much higher for some. And with a population of more than 742,200,000, Europeans could have streamed more than 735 billion hours – or 83 million years – of content in 2022 alone!
To put this into perspective, every hour of video streamed emits roughly 55g of CO2e. This would mean that Europeans streaming habits account to roughly 40.4 million metric tons of CO2e in just one year – the equivalent of driving 210 billion km, given the average gas-powered car emits 192g of CO2e per km.
View More
In the fast-paced landscape of the broadcast and media industries, staying ahead of the technology curve requires adaptability and agility. To overcome the limitations of hardware-specific devices and embrace the future, broadcasters, content providers and distribution and delivery service providers are turning to cloud-based solutions. By transitioning to the cloud, they can unlock new levels of flexibility, efficiency, and scalability. In this article, we will explore the advantages of cloud and cloud-based solutions, overcoming migration challenges, the importance of becoming more agile, cost efficiency and scalability, security and regulatory considerations, and the rapid adoption of IP workflows in the industry.
View More
The world of video content moves quickly. It’s in ceaseless motion, and this goes hand in hand with technological advancement. In this scenario, it becomes paramount for operators and distributors in the streaming space to create seamlessly functioning architectures. It’s all about tech stacks that must normalize workflows and bring together data from multiple existing services. Of course, this is far easier said than done as content owners wish to enhance their offering with a feed of growing requirements which platform operators have for their own streaming services. Progress is perpetual, think of ratings for movies and series, specific categories for niche programming, or even broadcast identifiers.
View More