IP is driving a new era of innovation and efficiency within the media industry, opening up more opportunities for growth and transformation. However, despite the potential of IP’s flexibility to adapt to configuration changes and scalability, there are also inherent challenges that media companies must navigate. As the industry transitions from traditional co-axial video interfaces to open IP-based workflows, network control and network robustness are critical priorities. Media companies need to ensure that their networks and high-value content are protected against both external and internal misconfiguration and stream routing issues.
Blue Lucy – It’s time to hit refresh on the product roadmap
We’re always being asked about our roadmap for BLAM, when really what most people want to know is what features or integrations we’ve got planned. And if you think that’s the same thing, think again.
Argosy – End-to-end integrity: is best of breed best?
In 2022, the IABM identified that the larger players in the vendor community were encouraging media tech customers to move to single-brand end-to-end or ‘glass-to-glass’ solutions.
On the surface the benefits seem obvious; communication is streamlined as you only need to deal with one supplier overall, interoperability shouldn’t be an issue as the equipment and platforms are the same brand, liability is solely with them, and there are potential cost savings on project management and resources.
However, the same Media Tech Spotlight report indicated that actual end users preferred best-of-breed solutions.
Agama Technologies – Unify, simplify, and understand your data: how consolidation can streamline and empower your video services
In today’s dynamic video market, service providers have adapted and evolved their services in sync with the technology evolution in customer devices, mobility, and preferred ways to interact with entertainment content.
As a result of innovation and growth, some complexity and fragmentation have unavoidably occurred. For instance, IPTV over ABR services is run together with companion services on user-owned devices like connected TVs, phones and laptops – alongside value-added services, such as catch-up and start-over, live together with PVR, third-party AVOD, as well as targeted advertising.
Norigin Media – Sourcing: In or Out?
Sourcing – In or Out? It is a long cyclic debate within any business – whether it’s better to build or buy. Such discussions revolve around business investments, where any spending must be weighted alongside the value of IPR ownership.
Net Insight – Boosting monetization with media-centric video delivery networks
With the global economic headwinds pressuring all industries, media companies are strategizing about expanding their content’s reach, tapping new audiences, and driving more revenue streams.
Delivering super high-quality live video content swiftly, reliably, and on a large scale is non-negotiable. As media companies pivot to reach audiences across markets, they need the right network backbone to remain agile. However, many media organizations still rely on generic transport workflows for their premium content, missing out on the advantages of new, software-defined transport networks explicitly tailored for media.
Innovation in software-defined transport networks that are media-centric in nature renders these networks ready to meet the stringent quality, synchronization, and reliability requirements of the media industry. When it comes to valuable live content, media companies can’t compromise for anything less.
Chyron – The streaming shake-up: what’s next for media companies and tech vendors
The rise of the mega streamer has brought the broadcast media industry into a period of volatility, uncertainty, complexity, and ambiguity. The acronym VUCA first described the complex and challenging geopolitical situation in 1987 following the Cold War, and now aptly defines the current media landscape. It’s an environment characterized by volatility in that challenges are unexpected and sometimes incomprehensible; by uncertainty in that change may happen, or not; by complexity in that it is influenced by numerous variables; and by ambiguity in that causal relationships can be difficult or impossible to define.
Ateliere – Using custom scripts for media workflows? you need to think again
The media industry has undergone a tectonic shift in its operations, driven by the rapid evolution of digital technology and an increasing slew of viewing platforms. To address the evolving need to serve more audiences across more devices, media companies have increasingly relied on custom scripts to shoehorn highly complex packaging and distribution requirements into platforms that weren’t originally designed for such purposes.
There is a smarter, more efficient approach to ensuring your media operations pivot quickly with your audiences’ demands: no-code/low code media supply chain platforms. These offer a compelling alternative to traditional custom scripting, delivering improved productivity, agility, and scalability in content management and distribution.
Josh Arensberg elected new Chair of the IABM Members’ Board
Josh Arensberg was elected Chair of the IABM Members’ Board in July this year. We asked him to share his vision for where he sees IABM – and our industry – heading.
VisualOn has released its universal content adaptive encoding solution – VisualOn Optimizer
Intigral, the media arm of STC Group and leading provider of digital entertainment and sports solutions in the Middle East and North Africa region, has selected the VisualOn Optimizer to optimize CDN bandwidth and storage cost while maintaining and improving the end-user video quality for VoD network.