Previously, specialist, regional and niche content providers had very few options when it came to monetizing their content. Try and deliver it themselves, and the results would often mean spiraling costs and limited functionality for their audience. Buddy up with a big player who’ll do the heavy lifting, but realize there is a limit to the rewards they would reap.
Most of us are social creatures and even when apart, we strive to be together. The bond that we create from shared activity, such as watching movies together, runs deeper than one might think. Research published in a scientific journal which involved chimpanzees watching a video in pairs, showed how they became more sociable with each other after the viewing session ended. This indicates that the bond we form from activities such as watching video content together has deep evolutionary roots.
Tell us about the company – when it was founded, by whom and with what objective?
VisualOn was founded in 2003 by Dr. Yang Cai and Dr. Bill Lin in Silicon Valley to bring low-cost, high-quality, multimedia experience to more consumer devices through supporting the new video compression standard H.264 in software. It has since become the leading streaming media player solution provider most trusted by the top service providers in the world.
FAST. AVOD. SVOD. MVPD. vMVPD. OTA. These services represent the options available to content owners or aggregators to deliver entertainment, sports and news content from centralized hubs to individual consumers. Their goal is simple – expose and monetize their content libraries to as many consumers as possible. However, that doesn’t mean the consumer is top of mind when it comes to facilitating their journey to their content of choice.
Linear TV isn’t dead, but the internet has changed it forever. At a time of global downturn, an increasing number of content owners are pinning their growth hopes on ad-funded live or VOD-to-live FAST channels. But drawing eyeballs and maximising ad revenues in this increasingly crowded marketplace will rely on more than just an EPG and good promos.
As head of content operations at global distributor Banijay Rights, Richard Clarke knows the importance of effective media operations management and the challenges arising from the industry’s ongoing migration to the cloud.
Video streaming is growing at a rapid pace, gaining more and more viewers from legacy broadcast. To keep up with their growing investment in content, video service providers need to find effective methods to boost content monetization, and targeted advertising is one way to do that. Enabled by ABR streaming, targeted advertising allows service providers to seamlessly deliver video ads into streamed content to create additional revenues.
Almost six months after Take 1’s acquisition by Unicorn company, Verbit, Take 1 CEO, Louise Tapia, provides an insight into how the team is collaborating with their fellow media and entertainment sector specialists at sister company, VITAC, to provide end-to-end accessibility services.
In recent years, the choice of video services has multiplied, as large media organisations add a plus symbol to their established brands and roll out new platforms. In addition, many incumbents in the VOD space are now supplementing their main subscription models with AVOD options. In some cases, these ad-funded tiers will be differentiated with new content, but at the very least they will require new versions of the original media files with markers for ad insertion. Linear TV has not been left behind, evolving its offering with more content choice, and diversifying with themed FAST channels.