The video streaming industry is in the midst of an evolution, with several challenges facing service providers. Yesterday, service providers were focused on providing stable and robust streaming services. Today, they are looking to match streaming QoE with broadcast QoE, at scale. In the future, personalization and contextualization will be the norm, combined with a high degree of agility.
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The television viewing experience has changed in many ways over the last few decades, with several trends that improve the quality of the experience (QoE).
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The dramatic increase in digital media consumption has resulted in an enormous amount of ongoing content creation – from direct-to-consumer programming and livestream broadcasts to video-on-demand catalogs on over-the-top (OTT) platforms. Video file sizes are rapidly growing to keep pace with consumer demand for high definition (HD) content and more immersive experiences like virtual reality (VR) content (heard of the metaverse recently?).
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In this IABM TV interview, Neil Maycock (CMO, Grass Valley) discusses the recent 'We Love Live' rebrand of Grass Valley. Neil also talks in detail about the launch of the GV Media Universe Advanced Channel Partners programme.
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In this IABM TV interview, Richard Mansfield (Product Management Director, MediaKind) & Tony Jones (Principal Technologist, MediaKind) discuss the key benefits of moving media services to the cloud, and some of the challenges involved.
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In this IABM TV interview, Ali Hodjat (VP Marketing, Intertrust ExpressPlay) discusses a range of industry trends & marketing opportunities including digital Rights Management, smart TVs, cloud & content protection.
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The industry’s new year’s resolution is to be lighter weight – 2022 is the year it happens
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In this IABM TV interview, Jared Timmins (SVP Solutions, TVU Networks) talks about the new trends with cloud and TVU Channel.
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For media & entertainment companies, fast-growing emerging markets are the next engine of growth but can be incredibly challenging to tap into. Unique regulatory challenges impact user experience in a variety of ways: slow video playback, poor service availability and high buffer rate. Relatively few existing points of presence in emerging markets make it hard to deliver low latency.
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