Buffalo Sabres deploy Blackbird for ultra-fast content delivery to fans online
Two-time Stanley Cup finalists, The Buffalo Sabres, are stalwarts of the U.S. National Hockey League (NHL). Boasting one of the largest and most vociferous fan bases in the league, the New York team competes in the Atlantic Division against the mighty Toronto Maple Leafs, Boston Bruins and Detroit Red Wings.
The Sabres’ production team manages a popular daily talk show called ‘The Instigators’ as well as pre and post-game shows featuring expert opinion, interviews and match action. Creating and publishing engaging content for fans to enjoy online had been very slow using traditional on-premise editing systems. The production team was keen to adopt a faster, more agile solution that would dramatically reduce the time taken to deliver Sabres content to fans online.