Today’s consumer has an insatiable hunger for video content at any time, which has created a vast streaming media ecosystem. To serve enough ‘bread and games’ to the masses, OTT service providers have no choice but to cover many platforms, such as iOS, Android, web, set-top boxes, TV dongles and smart TVs. This buffet of platforms has been the cause of many headaches for OTT service providers integrating a video player into their application.
MediaKind – Ensuring optimal content delivery: key approaches and strategies
In today’s digital landscape, the demand for high-quality video content is ever-growing, driving the need for robust platforms that can support the development of modern video applications and streaming media services. One of the key challenges for enterprises, broadcasters, and content creators lies in effectively managing and delivering video content across various channels and devices. The first hurdle consumers encounter when wanting to view content is being able to access it. We’ve all heard or seen about big events where people haven’t been able to sign in at the time the event begins or where the video streaming quality has suffered.
Witbe – Greening the streaming: how real device testing can drive sustainability in the media industry
As millions of users consume streaming video content across various platforms daily, video app providers and mobile network operators face immense pressure to manage data usage and bandwidth efficiently. This challenge presents an opportunity to make the industry more sustainable. Leveraging data analytics captured through real device testing, streaming video service providers can not only optimize data transmission but also reduce energy consumption and promote sustainable user behavior. Vodafone, Telefonica, and Meta have already communicated interesting results in this field.
HPE – Is sustainability compatible with AI in the media and entertainment industry?
When none other than Tyler Perry halts an $800 million studio expansion after seeing a text-to-video AI demo, you know something major is happening in media and entertainment. AI isn’t new to the industry—Netflix has used machine learning (ML) to serve up recommendations since the early 2000s—but generative artificial intelligence (GenAI) is changing more than distribution and marketing. GenAI is primed to change how film, television, and music are imagined and produced.
NStarX – Can GenAI help with better visibility on the outcome of film making?
Financing Movie Making requires convergence of investors, bankers and several financial institutions coming together. The entire movie making process is complex across the lifecycle of pre-production, production, post-production, distribution etc.
As a producer of a movie, the intent is to ensure the success of the content (movie) and make financial profit. The entire moving making process results in a lot of data generation (from scripts, marketing assets, actors, posters, trailers, props, exchange of information, ideas and so many other aspects across the lifecycle).
Can AI or GenAI help with finding patterns through the latitude of data across the movie making lifecycle? Can it help with prediction of success of movies that allows producers, directors, financiers to take informed and wise decisions for moving making? NStarX Data Scientists have been looking at this problem for a while now!
Unveiling the future: dive deep into AI at IBC2024
The media and entertainment landscape is undergoing a seismic shift. Artificial intelligence (AI) is shaping every aspect of content creation, production, and delivery, streamlining workflows, adding efficiencies and delivering better experiences for viewers. At IBC2024, the all-new AI Tech Zone in Hall 14, powered by the EBU, promises to be the place to cut through the hype and discover the impact AI can have now and in the future.
Perifery – Intelligent Content Engine
Perifery’s Intelligent Content Engine (ICE) is a software platform that leverages AI agents and advanced AI models to manage, organize, and curate media content such as images, videos, audio files, documents, and other multimedia assets. Acting as an AI Media Content Librarian, ICE examines, understands, and catalogs every file within its view. It automatically categorizes, organizes, and understands media assets based on the content itself regardless of the existence of any traditional metadata.
Agama Technologies – Unify, simplify, and understand your data: how consolidation can streamline and empower your video services
In today’s dynamic video market, service providers have adapted and evolved their services in sync with the technology evolution in customer devices, mobility, and preferred ways to interact with entertainment content.
As a result of innovation and growth, some complexity and fragmentation have unavoidably occurred. For instance, IPTV over ABR services is run together with companion services on user-owned devices like connected TVs, phones and laptops – alongside value-added services, such as catch-up and start-over, live together with PVR, third-party AVOD, as well as targeted advertising.
Evergent – The ultimate battleground: securing subscriber loyalty
In the “streaming wars” era, retaining subscribers has emerged as the ultimate battleground. As streaming companies navigate through a maze of subscription models, the challenge – or battle plan as it were – is not just to attract viewers but to retain them amidst fierce market competition and tightening consumer budgets. It’s no wonder recent research by Parks Associates revealed that the average annualized subscriber churn rate stands at 47%.
In the face of these challenges, media companies are redefining the playbook on subscriber engagement, leveraging a mix of cutting-edge technologies to forge deeper, more enduring connections with their audiences.
Accedo – Can AI support the transition towards a more sustainable video ecosystem?
The OTT industry has undergone some major changes over the past few years. Market growth slowed somewhat compared to previous years and video providers have broadened their monetization strategies and shifted focus from subscriber growth to profitability. Despite this, the OTT video industry remains buoyant; according to analysis by Statista, the industry is projected to show an annual growth rate of 6.30% between 2024 and 2029, to reach US$429.40bn by 2029. This change of focus towards profitability is driving service providers to provide a better experience for viewers and optimize their services. However, there is a need to balance this drive for profitability with the industry-wide need to transition towards a sustainable video ecosystem.
