The unbelievable pace with which our industry is changing requires media companies to think ahead and develop robust strategies that help them stay ahead of the curve. As audiences consume content in new and ever-changing ways, there are now many tough challenges and exciting opportunities that all media companies need to be ready for. We are seeing more and more organizations evolving their workforce and workflows to survive and thrive.
Future-proofing a video distribution strategy does not have to be complicated. Here are four simple steps to consider in today’s constantly shifting business environment.
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Media content delivery generates a lot of logs. This is a fact well understood at G&L, since we facilitate the distribution of audio and video content, live and on-demand, for some major broadcasters and official bodies to end users. We know well that log data has no lesser commercial value than the content itself. Log misdelivery can lead to short-term profit losses for streaming and broadcasting service providers. These issues can affect advertising exposure assessment, long-term planning, and more. Providing accurate data and analytics alongside our core services is our dedication, duty, bread and butter.
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Unless you are a hermit, you cannot fail to have noticed all the talk about AI at the moment. It is everywhere.
If you believe the hype, then we are all doomed. The machines are ready to take over, and there will be no need for any human to do any work ever again. We are all rather more cynical than that, and we know deep down that we can probably hang on to our jobs at least for a while.
For a long time now, we have known one fundamental thing about computers. They are good at dull, repetitive tasks, while people are good at creative tasks. And, despite the reports in the popular press, AI largely conforms to that rule.
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In the ever-evolving landscape of media consumption, Over-The-Top (OTT) streaming services have emerged as the new frontier, captivating audiences with a diverse array of content. As the demand for high-quality streaming experiences intensifies, businesses face the crucial decision of either adopting an all-inclusive solution from a single vendor or embracing the intricacies of integrating multiple third-party vendors. While the allure of a “one-stop-shop” solution may seem appealing, a comprehensive evaluation reveals that a multi-vendor approach for developing end-to-end OTT streaming services offers distinct advantages that pave the way for innovation, flexibility, and enhanced user experiences.
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We believe there’s a once-in-a-generation opportunity for telco and pay TV providers to diversify their retail offer, by moving beyond quad-play to ‘omni-play’ and beyond super-aggregation of video content, to the aggregation of our increasingly smart lives.
By ‘aggregating more’ operators will be able to increase customer loyalty and raise ARPU, from services as diverse as multiplayer live gaming and home security, to smart domestic energy management.
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In the world of modern content production, the choice between cloud-based solutions and traditional hardware solutions has become increasingly critical. This is a question that Chyron has tackled along with customers and prospective customers, gaining insight into common assumptions, requirements, and opportunities with regard to cloud-based solutions for live production.
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Media is now a global business. Audiences anywhere are clamoring for content from everywhere.
The K-Pop phenomenon means that a concert taking place in Seoul can attract a huge audience in Seattle and Sienna. In recent weeks sports fans globally have been gripped by world championships: cycling in Scotland; netball in South Africa and football in Australia and New Zealand.
Media connectivity is more than just television coverage of sports or concert relays to theaters.
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“It was the best of times, it was the worst of times…”
What a glorious decade for global media distribution. Content consumption is higher than it’s ever been, borders have been stretched, pushed or removed entirely, “foreign” content is captivating “foreign” audiences and the inaccessible is finally becoming accessible to all.
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If you run any but the smallest media business you have hundreds, and probably thousands, of pieces of technical equipment from multiple approved vendors. Not just cameras or servers, but radio microphone transmitters, portable monitors, lipsync testers and lighting stands. The number of individual items quickly spirals.
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Technology is set to play a crucial role in the fight against climate change by helping us to reduce greenhouse gas emissions, enhance energy efficiency, and promote sustainable practices. Is there potential for AI to also play a part in this? Google DeepMind certainly thinks so and is using the latest AI developments to help fight climate change and build a more sustainable, low-carbon world. But although AI has received a lot of attention since the launch of the large language model, ChatGPT, last year, AI and machine learning (ML) are not new concepts. Content creators, technology vendors, and service providers in the video industry have been using ML for some time. The difference now is that generative AI models have become more advanced, and are now being used by a wider audience. If organizations like Google DeepMind aim to use generative AI to fight climate change, can the video industry also use generative AI to optimize systems, create more sustainable consumption habits, and reduce the industry’s carbon impact?
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