It’s 2024 and I (wrongly) assumed that the ‘cloud’ was a well understood concept. That said, one of the top Google trends on the cloud is still surprisingly questions like “what is cloud computing?” and “the cloud”, and it shows that what I thought has long been common knowledge might still need some ‘clarification’.
In addition, I have had some ‘interesting’ conversations with some production companies and studios that also suggest that the cloud still is not well understood. Without mentioning any names, one of the funniest conversations I had recently was with a producer who informed me it was company “policy” not to use the internet or cloud, and yet the entire business was entirely dependent on cloud hosted SaaS services like Google Drive!? When I (politely) challenged this, they went on to explain how their files were on their computer, not in the ‘cloud’ (despite having shared links to these files with me via Google Drive and other cloud services). It was conversations like these that inspired me to write a course on the cloud for the IABM. Given that this is still happening, I thought it worth a super-simple summary of what the cloud is in this article.