If you want to explain a live video workflow to another human being, it’s easy: “We need three SRT cameras that I can control with a video switcher, with an automated fallback to slate if all are offline. We’ll run a news ticker in the lower third and a logo in the upper right. We’ll need English and Spanish subtitles and audio tracks, and we’ll send a WebRTC output to one CDN and a CMAF output to another.”
Elevating the game: Star Media Production Services’ cutting-edge solutions in global golf broadcasting
During the period from October to November 2023, the international technical team of Star Media Production Services provided professional technical services for four of the world’s top golf events in just five weeks. These four events included the PGA Japan ZOZO Golf Open with a total prize pool exceeding $300 million, the ASIA TOUR Macau Golf Open with a total prize pool exceeding $40 million, the Shenzhen Volvo China Open, and the Hong Kong Open. These overseas golf event services spanned four different locations: Japan, Macau, Shenzhen, and Hong Kong. Utilizing three sets of advanced broadcasting equipment, Star Media’s technical team delivered comprehensive technical support, showcasing its robust technical capabilities, logistical expertise, and equipment supply prowess. We provided top-notch broadcasting technical services and production experiences for clients both domestically and internationally, earning unanimous praise from industry peers.
QD Broadcast Technology – Cloud and AI’s impact on Sports Broadcast
In recent years, with the rapid development of AI and cloud technology, my company and I have faced the impact of new technologies on the sports broadcasting industry, tried to apply cloud and AI to our business, and achieved good results. I will now share our practical experience in utilizing AI and cloud tech to enhance production efficiency and operational capabilities.
Chyron – The streaming shake-up: what’s next for media companies and tech vendors
The rise of the mega streamer has brought the broadcast media industry into a period of volatility, uncertainty, complexity, and ambiguity. The acronym VUCA first described the complex and challenging geopolitical situation in 1987 following the Cold War, and now aptly defines the current media landscape. It’s an environment characterized by volatility in that challenges are unexpected and sometimes incomprehensible; by uncertainty in that change may happen, or not; by complexity in that it is influenced by numerous variables; and by ambiguity in that causal relationships can be difficult or impossible to define.
Jigsaw24 Media – Fringe benefits: post houses, soaring power fees and sustainability
Judging by the number of trade publication articles and speaking sessions that focus on the topic, you’d think that the entire media and entertainment industry is focussed on cutting carbon costs. But is that really the case? True, broadcasters have set ambitious targets to reach net zero, the streaming giants are following suit, and they’re putting pressure on production companies to reduce their environmental impact and include sustainability messaging in the content they produce. Carbon emissions have even become a critical consideration in planning new studio builds. But not every part of the production chain is putting the environment first.
DW Innovation – Exploring Transparent Robustness for AI Powered Media Tools
Broadcasters and media companies continue to implement systems powered by Artificial Intelligence (AI) across different workflows. While there is increasing awareness for AI components to be trustworthy in terms of transparency, explainability or fairness – when it comes to trust, aspects such as security and resilience are also important.
Birgit Gray from DW Innovation provides insight into the concept of AI Robustness and her cooperated work in the AI4Media project to make an AI component for one of DW’s media tools more robust and therefore more trusted.
Combining Media Evolution and Revolution – Codemill
Media and entertainment is a well-established industry, with a heritage to be proud of. But maintaining a pivotal role in the consumer landscape for several decades comes with a unique set of challenges. As media and broadcast has evolved from a handful of linear channels through to a multi-platform ecosystem, more content needs to be reformatted and repurposed to reach an increasingly fragmented audience.
Turning Old Archives Into New Revenue Opportunities – Dalet
Long-established media organizations that serve up our favorite films and episodic content are often sitting on an enormous amount of valuable media that could be the key to unlocking new revenue opportunities, whether it’s repacking existing programs for new streaming opportunities or enhancing a new program with rich archival material. However, you need a cost-effective way to rescue and reuse archived content from the siloed systems and labyrinth of formats and files accumulated over the years. It has to be an accessible component of your media supply chain.
Optimising Edits with Metadata
Few industries are as fast paced and highly pressurised as the media industry. What was already a competitive field has become even more so, as the demand for content has increased in-line with the explosion of OTT services. To manage this high volume of throughput, content supply chains have become more complex, with multiple teams all contributing towards content preparation.
P.O.S.T SCHEME CASE STUDY From famine to feast: How accelerated training is helping to alleviate the shortage of post-production talent.
From famine to feast: How accelerated training is helping to alleviate the shortage of post-production talent.
Fernanda graduated in 2020 with a degree in Film Production. She spent the next year producing social media content for her mum’s small business. James studied film and media at college but ended up working in kitchens while trying to break into audio editing. Stories like these are common as during the pandemic the development of junior entrants in the post-production industry practically ceased altogether. So, when the sector bounced back and the volume of post-production work increased, the absence of junior talent moving up through the ranks over the last two years contributed to an industry skills shortage, with post houses left scrambling for staff.