The R&A and IMG use Blackbird to deliver rapid and engaging content at The 148th Open
The oldest of the four golf majors, The Open Championship represents the pinnacle of achievement for the world’s greatest golfers. For over one hundred years, fans have been enthralled by golfing legends such as Arnold Palmer and Jack Nicklaus, and the superstars of today including Rory McIlroy and Jordan Spieth, compete for the most prestigious title in golf.
With a global audience of millions, the appetite to catch all the highlights from 4 days of play by the sport’s best golfers is extremely high – particularly over social media.