Australia’s National Rugby League (NRL) is the most viewed and attended rugby league club competition in the world. 16 professional men’s rugby teams, including the enormously popular Sydney Roosters, Melbourne Storm and Brisbane Broncos, compete annually for the prestigious Telstra Premiership title. With the phasing out of SnappyTV, the NRL sought an alternative cloud video editing platform that could continue to significantly build the sport’s brand and reach by delivering engaging content to multiple platforms faster than any other solution on the market. After extensive research into available systems, the NRL chose Blackbird.

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