Blockchain in Media: Just-in-time Asset to Exhibition for Premium Content
This session will discuss a new, novel use of blockchain technology for streaming and servicing film and TV catalogs direct from their source assets for sales, licensing, and ticketed direct exhibition. It will discuss recent case studies used to stream private global exhibitions of films such as "Bill & Ted Face the Music" and "Wolf of Snow Hollow" in 4K/HD to browser, smartTV and mobile platforms with individualized secure watermarking, DRM and secure individual tickets, direct from source asset with no intermediaries. This is made possible by blockchain ledger technology, rights within the media via smart contracts, and just-in-time streaming of media and metadata from the film asset library. Each ticket provides a secure identity that can enable live fan engagement.