Many parts of the broadcast workflow, e.g. playout and transcoding, have successfully migrated into the cloud, but migration of live production into the cloud is happening more slowly. Broadcasters seeking revenue from international distribution of live events need live standards conversion in a fully cloud-based workflow. This presentation outlines the practical and technical challenges of reinventing standards conversion as a live cloud-based service, and discusses the readiness of various technologies as appropriate to the required solution.

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