The IP media paradigm is loud and clear, changing what we used to know about producing and distributing live events and how we did business in the media world. The innovation potential is immense, bringing efficiency and agility to the media industry at an unprecedented scale. However, transformation also needs to iron out some of the changes it brings. Moving from closed and controlled to open IP-based workflows means network control and security become mission-critical capabilities as media companies need to ensure their high-value content is protected.
When it comes to premium content, any mistake or network vulnerability can prove detrimental, both financially and reputationally. There is no room for compromise — media companies need to boost their network control and security to ensure they make the most of IP without caveats.
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When designing a storage system for a production or post facility, it is easy to concentrate on capacity and throughput, and think that is all you need. However, a very real issue is data safety and how to guard against it. That is a particular problem in our industry of media production. Once you start considering the issues around data loss, the potential problems start to escalate: a real domino effect.
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Synchronization is a fundamental requirement in all content generation and broadcast; used extensively both in SDI / HDI formats and in IP packet based systems. Synchronization signals are typically generated from equipment including sync pulse generators, master sync references, and for the IP format, Precision Timing Protocol (PTP) grandmaster clock generators. Most sync generators encapsulate a very accurate internal clock which is synchronised to an external reference, which for the vast majority of manufacturers is a GPS & GNSS satellite timing signal. Consequently sync generators are connected to an outside GNSS antenna via coaxial cable or fibre optic cable, like those supplied by ViaLite Communications.
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The sudden shift to remote working within the media industry saw an incredible turnaround, with workflows being instated quickly to ensure that quality content creation could continue. Existing media tools were adapted to enable workers from around the globe to access content and contribute to production, all whilst the industry came to terms with wider logistical challenges. A quick rollout of infrastructure saw big changes in how the industry managed their assets; suddenly, data that would have been very difficult to access needed to be available to workers from their homes.
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Even with the global cost of online crime reaching $6 trillion by 2021.
Even with 50% more cyber-attacks per week on corporate networks in 2021.
Even with the world’s most influential technology leaders claiming cybercrime to be the greatest threat to every company in the world.
…the fact of the matter is most broadcasters are woefully underprepared when it comes to protecting their businesses from cyber-attacks. And this is a big problem.
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The recent IABM report on content security trends in conjunction with our good friends at Axinom made for some interesting reading. As Roger Thornton mentions in his summary article, perhaps the most surprising takeaway is the discrepancy between a stated intention to invest in content, and a far lower priority in investment in content security technology to safeguard against the theft of that content, especially given the financial, operational and potentially creative resources that will be required to produce or acquire it. As Roger summarises, this seems counterintuitive, but budgets are finite and it could be argued that prioritizing content over business processes is where dutiful media providers should concentrate their majority resource.
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Media companies are connecting across more platforms, services, and networks all the time and securing content or broadcast/streaming data has never been more important… and more difficult.
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The issue of cyber security hits on many levels – corporate, product, system and individual. All of these are apparent within the Broadcast Industry with attitudes as well as actions to cyber security increasingly changing, driven in no small part by the rapid adoption of new cloud-based workflows and ‘direct to consumer’ strategies. Below the UK Members’ Council have been given 30 minutes to ‘debate’ two opposing statements around cyber security and what it means for the Broadcast industry.
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Cybersecurity has become an increasing concern over the past decade as a result of several high-profile attacks and organizations need to secure valuable data.
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A discussion of best practices and alternative cost-effective archive solutions for on-going content protection
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