Video services are currently facing pressure on multiple fronts. A huge number of services are all competing for viewers’ attention, so competition is fierce. Pricing, content availability, and user experience are all key factors that drive subscribers to churn, and with minimum barriers to cancel, users can quickly and easily leave one service and join another. This makes churn difficult to contain. User expectations are also rising and evolving faster than services can keep up, making viewer engagement a real challenge. At the same time, content acquisition and production costs are rising, but OTT providers can’t always pass these costs on to subscribers, for fear of driving churn. Whichever way you look at it, it’s a delicate balancing act. Viewers are also incredibly unforgiving, so video services must deliver a consistently top-quality service. For long term survival in such a competitive market, providers need to implement the right strategy to drive sustainable growth.
Cerberus Tech – From Marginal Gains to Major Wins: Real-Time Control and Cloud-Native Orchestration in Live Video Workflows
Live video workflows are becoming more complex and increasingly central to how media organizations engage audiences. To meet these demands, many are adopting cloud-native platforms that offer greater flexibility and efficiency. These platforms are reshaping live broadcasting, which was traditionally supported by robust but rigid on-premises infrastructure.
In the past, broadcast systems were built to handle peak demand, requiring large capital investments to ensure reliability. While effective, this approach often led to underused resources and high ongoing costs. Even minor changes, such as adding a new format or channel, were slow and expensive to implement.
LTN – How to manage operational convergence with smart automation — and smarter IP technology
The media world is transforming fast. Broadcasters are rethinking how they produce, manage, and deliver content to bring their most valuable assets to the widest audience. Reaching viewers with tailored live news and sports experiences across multiple platforms has never been as important — or as challenging.
Evergent – The streaming superstore: how streamers can deliver better subscriptions in the age of consumer choice
The streaming industry has entered a new phase. Subscriber growth is hard to sustain and effective global expansion is more complex than ever. In an era of market saturation, subscription fatigue, and tightening consumer budgets, streaming providers need to rethink how they acquire, retain, and monetize their subscribers. Today, streaming success isn’t just about adding new customers – it’s about selling smarter, more flexible subscriptions that align with evolving consumer behaviors.
Cerberus Tech – Orchestrating Live IP video delivery: reducing complexity to enable highly scalable workflows
The shift toward live IP video delivery has unlocked new possibilities for broadcasters, content providers, and production teams. This transition is enabling greater flexibility in content distribution by supporting delivery of high-quality video across multiple platforms with lower latency, improved scalability, and reduced infrastructure costs. However, with greater flexibility has come greater complexity.
Broadpeak – Sustainable strategies to optimize streaming and maximize revenue
As the competition for audience share intensifies and high-scale live event streaming grows at an unprecedented pace, broadcasters and streaming platforms face mounting pressures to balance infrastructure investment with profitability. According to AppLogic Network’s 2025 Global Internet Phenomena Report, video traffic continues to represent the largest application category by volume, with users downloading an average 5.63GB per day and the top 10 traffic days in 2024 all coinciding with a live streaming sporting event. Live streaming is pushing networks to their limits while driving intense energy consumption requirements.
VisualOn – Enhancing viewer experience and streamlining operations: how VisualOn Native+ Players help service providers deliver high-quality streaming efficiently
As streaming video continues to surpass broadcast and cable TV to become the mainstream media choice, OTT service providers are facing an increasingly competitive landscape. To succeed, providing an exceptional user experience is crucial for retaining customers and reducing churn. The media player on the wide range of client devices plays a pivotal role in ensuring a seamless, high-quality experience. However, service providers face several challenges when it comes to media players.
Tiledmedia – The recipe for a future-proof OTT video player
Today’s consumer has an insatiable hunger for video content at any time, which has created a vast streaming media ecosystem. To serve enough ‘bread and games’ to the masses, OTT service providers have no choice but to cover many platforms, such as iOS, Android, web, set-top boxes, TV dongles and smart TVs. This buffet of platforms has been the cause of many headaches for OTT service providers integrating a video player into their application.
LTN – Harnessing the power of IP video distribution to drive cost efficiency and ROI
The media industry is changing rapidly. Fierce competition is fueled by the entry of big tech companies and digital platforms, as well as the decline of traditional linear television viewing. It’s never been more important for Tier 1 media companies to remain laser-focused on delivering more customized content globally and increasing ROI while staying on budget. Content providers need to reassess their operational models and leverage scalable, cost-efficient video distribution solutions to overcome these challenges and maintain their competitive edge.
Knox Media Hub – A fast(er) road to FAST?
The “Streaming Wars” is on everybody’s lips and 2024 has brought together all in agreement: with the SVOD churn now a reality, content providers are turning to FAST and AVOD to diversify channels and revenues (recommended Kantar’s extensive research).