In the pre-streaming age, video delivery and consumption were simpler. Feeds consisted of fixed content transmitted from a single source to a broad audience via cable or broadcast networks, and there was little room for targeted segmentation. Fast forward to today, and audiences are scattered across multiple streaming platforms, channels, and devices. This has meant that media companies face the challenge of creating diverse experiences that capture their attention while also tailoring content to deepen engagement — all while maximizing profitability.
Ateme – Reducing streaming’s carbon footprint through innovation
The video streaming industry, which now accounts for 60-80% of global internet traffic, is facing increasing scrutiny due to its significant contribution to carbon emissions. According to a report from The Shift Project, internet activity is responsible for approximately 4% of global greenhouse gas emissions, a figure that is expected to rise as demand for streaming services grows. This surge in video consumption has driven the expansion of data centers, network infrastructure, and consumer devices, all of which add to the industry’s environmental impact. In response, companies like Ateme and other video processing vendors are focusing on innovations such as advanced video codecs, efficient compute platforms, and AI-driven optimizations to reduce data size, energy consumption, and overall carbon footprint in the streaming ecosystem.
Agile Content – How TVaaS empowers telcos and ISPs to seamlessly enter the TV market
In the ever-evolving and highly competitive telecommunications landscape, delivering high-quality TV services has become a critical factor for success. However, for Tier 2 and Tier 3 telcos and Internet Service Providers (ISPs), entering the TV service market presents a daunting challenge. The obstacles are numerous, ranging from limited infrastructure and technical expertise to significant capital investment requirements. Building and maintaining a robust TV platform demands not only substantial financial resources but also continuous content management and the agility to respond to rapidly changing consumer preferences. For many smaller telcos and ISPs, these challenges result in either subpar TV services or an inability to offer these services at all. Studies have consistently shown that households with bundled TV and internet services exhibit significantly higher retention rates compared to those with standalone services. For instance, a recent report by Deloitte revealed that 40% of consumers are more likely to stay with their current provider if they are satisfied with their TV service. This customer retention is crucial for smaller telcos and ISPs operating in a saturated market, where competition is fierce and customer loyalty can be hard to secure. Offering a compelling service can act as a significant differentiator, helping these companies retain customers who might otherwise switch to competitors offering more comprehensive service packages.
Zixi – Factors contributing to the TCO of streaming at scale
In the dynamic world of video streaming, media organizations are constantly seeking efficient and cost-effective solutions to manage their large-scale implementations. One of the key metrics that has to be met to validate any purchase decisions is Total Cost of Ownership (TCO). And, like Maslov’s famous Hierarchy of Needs, TCO analysis must start with foundational requirements.
MISTV – The latest developments in managing rights and royalties
As the broadcasting business becomes more and more focused on efficiency – as is the case in all industries – changes in the administration of rights and royalties are not fundamental in their nature but are generally motivated by economic effectiveness. For a number of years, broadcasters have focused on maintaining as small an inventory of purchased rights as possible; currently there is increasing focus on this to further drive economic efficiency. However, this minimalization still has to provide the necessary flexibility to enable changes in broadcast planning so that broadcasters can react to competitors in order to achieve the best, or desired, position in the market by using the inventory in the most effective way. In the case of commercial broadcasters, they also have to secure the flexibility to respond to the market situation with the aim of maximizing their revenue.
MainConcept – Can ad-funded services reinstate the golden age of streaming?
In the early days of streaming, subscription costs were low, and viewers were spoilt for choice by series after endless series of top-quality content – think House of Cards, Orange is the New Black and Stranger Things to name just a few. It was this promise of low costs and a seemingly never-ending stream of top-quality content that helped to entice consumers away from cable TV. The steady growth in subscriber numbers allowed for an unprecedented number of new shows to be ordered, which in turn helped to bolster growth. Many dubbed this the era of Peak TV. Streaming services reached record breaking subscriber numbers in 2020 as a result of the pandemic. Netflix reportedly added an extraordinary 36 million subscribers in that period which led it to pass the 200 million mark for the first time.
Chyron – The streaming shake-up: what’s next for media companies and tech vendors
The rise of the mega streamer has brought the broadcast media industry into a period of volatility, uncertainty, complexity, and ambiguity. The acronym VUCA first described the complex and challenging geopolitical situation in 1987 following the Cold War, and now aptly defines the current media landscape. It’s an environment characterized by volatility in that challenges are unexpected and sometimes incomprehensible; by uncertainty in that change may happen, or not; by complexity in that it is influenced by numerous variables; and by ambiguity in that causal relationships can be difficult or impossible to define.
TAG Content Matching Technology – BaM Award winner, Support
IP, OTT delivery, and remote working environments have become an integral part of media companies’ workflows, adding significant complexity to production and distribution paths and challenging media and entertainment companies’ capabilities to deliver high-quality content. Solutions to simplify workflow insights, including visualization, while maintaining high quality are necessary factors in the race to remain competitive. TAG Content Matching technology provides a vital capability in the toolsets users require for more transparent workflows, allowing them to get to the root cause of problems faster and troubleshoot more efficiently, even in the most complex, elaborate scenarios.
Agama – From Reaction to Prevention: How Telcos Can Manage Video Quality Proactively
As the telecommunications landscape continues to evolve rapidly, telcos face a multitude of challenges. These challenges, if not addressed strategically, can compromise customer satisfaction, inflate operational expenses, and hamper operational efficiency. One of the primary pain points driving these difficulties is the management and delivery of high-quality video experiences to end users. Here, we will look at how a video quality of experience monitoring solution, like that offered by Agama Technologies, can address these critical issues.
V-Nova – Sustainable streaming: the state of play and what’s next
Sustainability is undeniably a pressing concern within the video streaming industry, and the latest data about emissions generated by the sector underscores the urgency of addressing its environmental impact. As has been widely quoted, with between 2% and 4% of global energy usage accounted for by ICT and with more than 70% of internet traffic associated with video, it is clear that improving our energy footprint can have a significant impact on the problem overall.