The video industry has undergone rapid growth over the last decade and is continuing to expand at an incredible rate. The global video streaming market was valued at $69.55 billion in 2021 and according to a recent report, is projected to reach a staggering $257.79 billion by 2029.
In this IABM TV interview, Neil Thacker (Sales and Digital Marketing Manager, Playbox Technology) discusses how OTT delivery has revolutionised monetization in the broadcast and media industry.
This report focuses on identifying the most important investment drivers in Manage and Support derived from a mixture of sources, including survey data on technology priorities, company announcements, and financial data.
This report provides IABM members with insight into the latest broadcast and media industry developments for the APAC region. Over the course of each year, these reports build into a full overview of all the major regional markets around the world.
Not unexpectedly, if you lock everyone up in their houses for a while you get some noticeably accelerated expansion of the streaming market, and, if we let everyone out again, a drop.
In fact, it’s been far from a corresponding drop but more recent discussion, triggered by Netflix results amongst other factors, has brought a focus as to whether the streaming market might be slowing or saturating.
Broadcasters have long been tempted to push their linear TV content to digital platforms in an unchanged format. But we would argue that it is now high time to end this copy-paste approach.
MediaTech Radar is a bi-weekly newsletter put together by IABM’s Head of Knowledge Lorenzo Zanni. It focuses on a spotlight topic in MediaTech and reflects on a series of past, present, and future business developments in the industry. In this edition, our spotlight topic is Streaming Maturity.
Excitement, anticipation and pressure mount in the lead up to the prestigious World Cup, kicking off in November in Qatar. As football fans eagerly await their favourite players to lead their teams to victory, broadcasters and service providers will be preparing to deliver the highly sought-after coverage. The competition providers face in delivering the best football coverage may be as fierce as the action on the pitch.
Welcome and opening ‘state of the industry’ presentation and MENA regional highlight
Consumers demand immediate access to content, whether it’s streaming live sports, watching a season finale on demand, shopping online or reading breaking news. They could be anywhere in the world, on any device, and they all expect instant, latency-free web and media experiences.