As streaming video continues to surpass broadcast and cable TV to become the mainstream media choice, OTT service providers are facing an increasingly competitive landscape. To succeed, providing an exceptional user experience is crucial for retaining customers and reducing churn. The media player on the wide range of client devices plays a pivotal role in ensuring a seamless, high-quality experience. However, service providers face several challenges when it comes to media players.
Tiledmedia – The recipe for a future-proof OTT video player
Today’s consumer has an insatiable hunger for video content at any time, which has created a vast streaming media ecosystem. To serve enough ‘bread and games’ to the masses, OTT service providers have no choice but to cover many platforms, such as iOS, Android, web, set-top boxes, TV dongles and smart TVs. This buffet of platforms has been the cause of many headaches for OTT service providers integrating a video player into their application.
LTN – Harnessing the power of IP video distribution to drive cost efficiency and ROI
The media industry is changing rapidly. Fierce competition is fueled by the entry of big tech companies and digital platforms, as well as the decline of traditional linear television viewing. It’s never been more important for Tier 1 media companies to remain laser-focused on delivering more customized content globally and increasing ROI while staying on budget. Content providers need to reassess their operational models and leverage scalable, cost-efficient video distribution solutions to overcome these challenges and maintain their competitive edge.
Knox Media Hub – A fast(er) road to FAST?
The “Streaming Wars” is on everybody’s lips and 2024 has brought together all in agreement: with the SVOD churn now a reality, content providers are turning to FAST and AVOD to diversify channels and revenues (recommended Kantar’s extensive research).
Brightcove – UK media makeover: new opportunities for local broadcasters
In recent years, media consumption in the UK has seen a drastic transformation. Streaming giants like Netflix, Amazon and Apple have increasingly dominated the scene, leading to shifts away from traditional broadcast viewing. Ofcom’s Media Nations report highlights that streaming has become a primary mode of content consumption for many, with more than 80% of UK households now having access to at least one streaming service.
Vubiquity – Cracking the code: navigating the challenges of monetizing FAST channels
Free Ad-Supported Streaming Television (FAST) channels have emerged as an attractive option for content monetization. FAST offers a unique opportunity to monetize content that might not perform well in Video-on-Demand (VOD). Think of the back catalog of classic game shows. Driven by nostalgia, people will often watch, but will they search for them? And will major streaming services promote them?
LTN – Looking beyond satellite and fiber: why it’s time to transition to IP
In the pre-streaming age, video delivery and consumption were simpler. Feeds consisted of fixed content transmitted from a single source to a broad audience via cable or broadcast networks, and there was little room for targeted segmentation. Fast forward to today, and audiences are scattered across multiple streaming platforms, channels, and devices. This has meant that media companies face the challenge of creating diverse experiences that capture their attention while also tailoring content to deepen engagement — all while maximizing profitability.
TAG Video Systems – Streamlining media workflows: the role of unified monitoring in achieving efficiency
The media landscape is undergoing a seismic shift. Consumer expectations have evolved, demanding diverse content, accessible anytime and anywhere, on a multitude of devices. This surge in demand, coupled with advancements in technology like cloud infrastructure and edge computing, has revolutionized how media is produced and distributed. While these changes present exciting opportunities, they also pose significant challenges for content providers striving to balance high-quality viewer experiences with operational efficiency and sustainability.
Magine Pro – How end-to-end solutions drive operational efficiency and growth in the OTT industry
In today’s fast-paced market, efficiency and agility are crucial for OTT operators and vendors striving to keep pace with rapid innovation. To remain competitive, these companies must maintain seamless operations and stay strategically focused, ensuring they can adapt quickly to changing market dynamics. At Magine Pro, we champion an all-encompassing approach that not only simplifies the OTT ecosystem but also drives significant business value. As the CEO of Magine Pro, I’ve seen firsthand how a well-integrated, end-to-end platform can transform operations, streamline processes, and create new opportunities for growth.
Ateme – Reducing streaming’s carbon footprint through innovation
The video streaming industry, which now accounts for 60-80% of global internet traffic, is facing increasing scrutiny due to its significant contribution to carbon emissions. According to a report from The Shift Project, internet activity is responsible for approximately 4% of global greenhouse gas emissions, a figure that is expected to rise as demand for streaming services grows. This surge in video consumption has driven the expansion of data centers, network infrastructure, and consumer devices, all of which add to the industry’s environmental impact. In response, companies like Ateme and other video processing vendors are focusing on innovations such as advanced video codecs, efficient compute platforms, and AI-driven optimizations to reduce data size, energy consumption, and overall carbon footprint in the streaming ecosystem.