Free Ad-Supported Streaming Television (FAST) channels have emerged as an attractive option for content monetization. FAST offers a unique opportunity to monetize content that might not perform well in Video-on-Demand (VOD). Think of the back catalog of classic game shows. Driven by nostalgia, people will often watch, but will they search for them? And will major streaming services promote them?
LTN – Looking beyond satellite and fiber: why it’s time to transition to IP
In the pre-streaming age, video delivery and consumption were simpler. Feeds consisted of fixed content transmitted from a single source to a broad audience via cable or broadcast networks, and there was little room for targeted segmentation. Fast forward to today, and audiences are scattered across multiple streaming platforms, channels, and devices. This has meant that media companies face the challenge of creating diverse experiences that capture their attention while also tailoring content to deepen engagement — all while maximizing profitability.
TAG Video Systems – Streamlining media workflows: the role of unified monitoring in achieving efficiency
The media landscape is undergoing a seismic shift. Consumer expectations have evolved, demanding diverse content, accessible anytime and anywhere, on a multitude of devices. This surge in demand, coupled with advancements in technology like cloud infrastructure and edge computing, has revolutionized how media is produced and distributed. While these changes present exciting opportunities, they also pose significant challenges for content providers striving to balance high-quality viewer experiences with operational efficiency and sustainability.
Magine Pro – How end-to-end solutions drive operational efficiency and growth in the OTT industry
In today’s fast-paced market, efficiency and agility are crucial for OTT operators and vendors striving to keep pace with rapid innovation. To remain competitive, these companies must maintain seamless operations and stay strategically focused, ensuring they can adapt quickly to changing market dynamics. At Magine Pro, we champion an all-encompassing approach that not only simplifies the OTT ecosystem but also drives significant business value. As the CEO of Magine Pro, I’ve seen firsthand how a well-integrated, end-to-end platform can transform operations, streamline processes, and create new opportunities for growth.
Ateme – Reducing streaming’s carbon footprint through innovation
The video streaming industry, which now accounts for 60-80% of global internet traffic, is facing increasing scrutiny due to its significant contribution to carbon emissions. According to a report from The Shift Project, internet activity is responsible for approximately 4% of global greenhouse gas emissions, a figure that is expected to rise as demand for streaming services grows. This surge in video consumption has driven the expansion of data centers, network infrastructure, and consumer devices, all of which add to the industry’s environmental impact. In response, companies like Ateme and other video processing vendors are focusing on innovations such as advanced video codecs, efficient compute platforms, and AI-driven optimizations to reduce data size, energy consumption, and overall carbon footprint in the streaming ecosystem.
Agile Content – How TVaaS empowers telcos and ISPs to seamlessly enter the TV market
In the ever-evolving and highly competitive telecommunications landscape, delivering high-quality TV services has become a critical factor for success. However, for Tier 2 and Tier 3 telcos and Internet Service Providers (ISPs), entering the TV service market presents a daunting challenge. The obstacles are numerous, ranging from limited infrastructure and technical expertise to significant capital investment requirements. Building and maintaining a robust TV platform demands not only substantial financial resources but also continuous content management and the agility to respond to rapidly changing consumer preferences. For many smaller telcos and ISPs, these challenges result in either subpar TV services or an inability to offer these services at all. Studies have consistently shown that households with bundled TV and internet services exhibit significantly higher retention rates compared to those with standalone services. For instance, a recent report by Deloitte revealed that 40% of consumers are more likely to stay with their current provider if they are satisfied with their TV service. This customer retention is crucial for smaller telcos and ISPs operating in a saturated market, where competition is fierce and customer loyalty can be hard to secure. Offering a compelling service can act as a significant differentiator, helping these companies retain customers who might otherwise switch to competitors offering more comprehensive service packages.
Accedo – Is AVOD really all the rage?
AVOD has garnered a lot of attention over the past few years, with some sources forecasting that its global market will reach over 71 billion USD by 2030; a significant increase compared to the 28 billion USD reported in 2023. Changes in user spending habits and a challenged microeconomic climate have certainly played a role in accelerating adoption but do ad-funded business models really deserve all the hype? Keen to understand the latest consumer trends and preferences, Accedo recently carried out a survey of 2,000 global consumers to assess the appetite for ad-funded versus subscription-based video streaming services, also examining what constitutes a good ad experience. The findings were somewhat surprising.
Zixi – Factors contributing to the TCO of streaming at scale
In the dynamic world of video streaming, media organizations are constantly seeking efficient and cost-effective solutions to manage their large-scale implementations. One of the key metrics that has to be met to validate any purchase decisions is Total Cost of Ownership (TCO). And, like Maslov’s famous Hierarchy of Needs, TCO analysis must start with foundational requirements.
MISTV – The latest developments in managing rights and royalties
As the broadcasting business becomes more and more focused on efficiency – as is the case in all industries – changes in the administration of rights and royalties are not fundamental in their nature but are generally motivated by economic effectiveness. For a number of years, broadcasters have focused on maintaining as small an inventory of purchased rights as possible; currently there is increasing focus on this to further drive economic efficiency. However, this minimalization still has to provide the necessary flexibility to enable changes in broadcast planning so that broadcasters can react to competitors in order to achieve the best, or desired, position in the market by using the inventory in the most effective way. In the case of commercial broadcasters, they also have to secure the flexibility to respond to the market situation with the aim of maximizing their revenue.
MediaKind – Is the cloud a no-brainer for broadcasters today? It’s not as simple as that…
Broadcasters and telecommunications companies are facing a seismic shift. The traditional powerhouses of Pay-TV services and over-the-air broadcast television are witnessing a change in viewing as consumers increasingly gravitate towards subscription and ad-supported streaming video. This progressively changes the balance of the importance between traditional and streaming services, even from the same provider. The shift demands a re-evaluation of media supply chains and infrastructures, leading many broadcasters to contemplate a move to the cloud.