One of the constant challenges of OTT services is how to attract and acquire new subscribers while holding on to existing subscribers. Thanks to improvements in technology, user behavior can now be better forecasted and anticipated with help of predictive analytics, using advancements in ML and AI.
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Media content delivery is changing. During the COVID-19 pandemic, OTT video consumption soared to new heights, and that trend will continue into the future.
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Data metaphors are a dime a dozen today, but they do make a point. Data is truly the driving force in today’s business world, where insights on consumer behaviour drive go-to-market strategies. Nowhere is this more apparent than in the highly competitive Media and Entertainment industry, where viewership trends rule the roost.
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The broadcast landscape is transforming. The influx of content, the growing audiences, and the rising consumer demands are driving content providers, service operators and media distributors to look for new, innovative ways to transform their infrastructure while optimizing and lowering costs in every single part of the video network.
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What is CDN, and what does it work for enterprises?
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Christopher Alvarado Sr. is a Global Account Executive for BaishanCloud North America. Chris has held Senior Sales and management positions for industry leaders for over 25 years, with extensive experience in securing strategic partnerships, building and leading high-technology sales organizations, and securing partnerships on a global basis.
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IABM Adoption Trends reports annually track the adoption of specific emerging technologies within the broadcast and media sector.
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Already making full use of M2A Media’s cloud-based M2A LIVE solution to capture, package and deliver its late and live content (such as flagship programme, Channel 4 News and tier 1 sporting events), UK public service broadcaster, Channel 4, was looking for a solution to process and publish a back catalogue of 20,000 hours to all platforms under the All4 brand. M2A VOD was chosen by the UK broadcaster, based on the product’s technical agility, accuracy and operational efficiency.
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DAZN is the world’s first truly dedicated live sports streaming service, providing fans with unlimited access to watch the widest array of live and ondemand sport on virtually any internet-connected devices; including desktop, tablet, smartphone, smart TV or games console.
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ITV, the UK’s largest commercial broadcaster, delivers a wide variety of content on its family of freeto-air channels, through linear television broadcasting, as well as on-demand via the ITV Hub and other platforms globally.
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