The idea of video streaming services as an added value offering for ISPs and telcos is naturally attractive. By winning regular users it makes the subscriber more likely to stay with the service provider so it is a double financial bonus, reducing churn as well as increasing fees.
Sport as an entertainment genre like film or TV has been emerging for a couple of decades especially here in Europe. Once Sky started to pay big money for exclusive TV rights for Premier League football, the landscape changed. Sports like rugby turned professional for the first time and tried to compete, initially unsuccessfully, with football for a share of the cash and audience.
Although still in its relative infancy, esports has gone from a niche sector to a global billion-dollar industry that is drawing huge investment and has a rapidly surging fan base around the world.
Creating a personalised OTT ecosystem is a great way for content creators to stand out in a heavily competitive environment that has a low barrier to entry. Through an OTT SaaS solution like Enveu’s Experience Cloud, any content creator can create their branded OTT apps and go LIVE in weeks with zero coding!
The way we consume content has evolved tremendously over the years – from the TV set to the laptop all the way to the smartphone, the way people use media has taken tremendous leaps along the way. Since the birth of social media, traditional media is no longer a one-way stream of communication as consumers embrace always-on, interactive means of learning from and engaging with one another. Younger consumers in particular are shifting away from the conventional habit of watching full-length award ceremonies or sports games, instead preferring to catch up on the latest news, big plays and viral moments via short, snappy, on-demand highlights.
The video industry has undergone rapid growth over the last decade and is continuing to expand at an incredible rate. The global video streaming market was valued at $69.55 billion in 2021 and according to a recent report, is projected to reach a staggering $257.79 billion by 2029.
Like many powerful technologies, the list of benefits from moving to the cloud is long and varied. It starts with the familiar cries of scalability, flexibility and cost reduction but continues with advantages that not all companies need such as moving to remote production workflows or reduced time to market. The total list may be more than 20 entries long and to newcomers can seem vague and overwhelming. As an open and honest partner, it’s our role at Techex to ensure everyone we work with understands exactly how they will benefit and, most importantly, the ways in which they won’t.
As an industry, we talk a lot about “business continuity” or “disaster recovery.” But what we actually mean is “revenue protection.”
When designing a storage system for a production or post facility, it is easy to concentrate on capacity and throughput, and think that is all you need. However, a very real issue is data safety and how to guard against it. That is a particular problem in our industry of media production. Once you start considering the issues around data loss, the potential problems start to escalate: a real domino effect.
Synchronization is a fundamental requirement in all content generation and broadcast; used extensively both in SDI / HDI formats and in IP packet based systems. Synchronization signals are typically generated from equipment including sync pulse generators, master sync references, and for the IP format, Precision Timing Protocol (PTP) grandmaster clock generators. Most sync generators encapsulate a very accurate internal clock which is synchronised to an external reference, which for the vast majority of manufacturers is a GPS & GNSS satellite timing signal. Consequently sync generators are connected to an outside GNSS antenna via coaxial cable or fibre optic cable, like those supplied by ViaLite Communications.